Public Relation Officer

Job Description Position: Public Relations Officer (PRO) cum Admission Incharge Department: Administration / Admissions Reports To: Principal / School Director Location: [Madhubani, Bihar] Employment Type: Full-time Job Summary We are looking for an articulate, charismatic, and organized professional to lead our Admissions and Public Relations department. The ideal candidate will serve as the first point of contact for prospective parents, guiding them through the admission process while simultaneously managing the school’s brand image, internal/external communications, and media relations in alignment with CBSE guidelines and the school's ethos. Key Responsibilities 1. Admission Management (Inbound & Outbound) * Inquiry Handling: Manage all walk-ins, telephonic inquiries, and email leads with a high conversion rate. Provide detailed information about the CBSE curriculum, school infrastructure, and teaching methodology. * Counselling: conduct campus tours and one-on-one counseling sessions with prospective parents to understand their needs and showcase the school’s value proposition. * Process Execution: Oversee the entire admission cycle—from form issuance and document verification (Birth Certificates, Transfer Certificates, Report Cards) to fee collection and enrollment. * Database Management: Maintain an up-to-date Admission Register (as per CBSE norms) and CRM database of prospective and current students. * Entrance Testing: Coordinate with academic coordinators to schedule and conduct admission tests/interviews for students. 2. Public Relations & Communication * Brand Ambassadorship: Act as the official spokesperson for the school at education fairs, community events, and open houses. * Content Strategy: Manage the school’s social media handles (Facebook, Instagram, LinkedIn) and website updates to showcase student achievements and school activities. * Parent Engagement: Draft and disseminate circulars, newsletters, and SMS/WhatsApp updates to keeping existing parents informed and engaged. * Media Relations: Write press releases for school events (Annual Day, Sports Day) and coordinate with local media for coverage. * Feeder School Relations: Build and maintain relationships with pre-schools and kindergartens in the vicinity to create a pipeline for Grade 1 admissions. 3. Administrative & CBSE Compliance * Ensure all admission procedures adhere strictly to CBSE Bye-laws and State Government (RTE) regulations. * Handle parent grievances regarding transport, facilities, or general administration with empathy and prompt resolution. * Prepare weekly and monthly reports on admission trends, withdrawals, and inquiry conversion rates for the management. Qualifications & Requirements * Education: Bachelor’s degree in Public Relations, Mass Communication, Marketing, or Business Administration. (A background in Education Management is a plus). * Experience: Minimum 3-5 years of experience in a similar role, preferably in a reputed CBSE/International school or the hospitality/service industry. * Language Proficiency: Excellent command over spoken and written English and [Local Language/Hindi]. * Technical Skills: Proficiency in MS Office (Excel, Word, PowerPoint) and experience using School Management Software (ERP) or CRM tools. Key Competencies * Empathy & Patience: Ability to listen effectively to anxious parents and address their concerns calm. * Persuasion Skills: Strong ability to "sell" the school's vision without sounding aggressive. * Presentable: Professional attire and grooming standards are mandatory as the "face" of the school. * Crisis Management: Ability to handle negative feedback or PR crises with maturity. Salary & Benefits * Salary: Competitive (Commensurate with experience and city standards). * Benefits: * Fee concession for wards (as per school policy). * Professional development workshops. * Paid leave and holidays as per the academic calendar.

Job Types: Full-time, Permanent

Pay: ₹9,664.43 - ₹38,875.62 per month

Work Location: In person