Program Manager

Job Description

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve first-of-their-kind problems, often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making. We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. Responsibilities Ownership: End-to-end owner of the content library for licensed comics Strategy: Run tests, analyze and identify top-performing assets and genres, and liaise with the finance team to acquire the licenses of the same P&L responsibility: Deploy revenue growth strategies while maintaining allocated budgets for the workstream. Adaptations: Own the content adaptation quality to ensure high episodic retention of users. Program management: Design and run programs that ensure a steady flow of content goes live on the app on a timely basis in line with business goals. Team Management: Hire, grow, and lead the editorial team and promo production team to drive the business forward. Talent quality: Create engagement strategies to keep upskilling talent, including training, workshops, incentives, and contests. Work closely with internal teams to align business needs and ensure high-quality execution. Data analysis: Oversee ongoing shows, assess performance, and collaborate with the editorial team to plan future content. Use data-driven insights to build a strong pipeline of writers and content. Process Improvements: Develop and refine processes for content creation, distribution, and repurposing to maximize efficiency and impact. Keep teams updated on product innovations and integrate new features into content strategies. Qualifications Bachelor’s degree from a Tier-1 institute; MBA preferred. Minimum 1 years of work experience in a startup/similar environment. Strong understanding of business, digital media, and India’s startup ecosystem. High ownership and process management - Should be a Task master The data-driven mindset with a knack for spotting content opportunities and optimizing strategies. Strong people skills to collaborate across teams and manage stakeholders effectively. Passionate about building great product experiences, thriving in fast-moving environments, and making smart decisions in ambiguity. Show more Show less