264 Product Positioning Jobs - Page 7

Job Summary The person will lead the brand-building and marketing strategies for our consumer durable products. The ideal candidate will be responsible for developing and executing marketing plans that enhance brand visibility, drive customer engagement, and achieve business objectives. This role demands a strategic thinker with strong creative instincts, analytical skills, and a passion for delivering impactful results in a competitive market. Key Deliverables Develop and implement comprehensive brand marketing plans aligned with overall business objectives. Conduct market research and competitive analysis to identify opportunities and trends. Manage the product portfolio's brand positioning, messaging, and visual identity. Oversee the execution of marketing campaigns across various channels, including digital, print, television, radio, and in-store. Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of marketing initiatives. Manage the marketing budget and track key performance indicators (KPIs) to measure campaign effectiveness and ROI. Develop and implement innovative marketing strategies to enhance brand awareness and customer engagement. Manage relationships with external agencies and vendors. Monitor and analyze brand performance, market share, and consumer behaviour. Stay up-to-date with the latest marketing trends and technologies. Desired Candidate Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred). 8+ years of experience in brand management, marketing, or a similar role in the consumer durable industry. Strong understanding of marketing principles, branding, and consumer behaviour. Proficiency in digital marketing tools, CRM platforms, and analytics tools. Exceptional communication, presentation, and interpersonal skills. Creative mindset with strong project management and problem-solving abilities. Proven ability to manage budgets and deliver measurable results.

Experience: 2-5 years Qualification: Any Graduate Role Overview We are looking for a dynamic and result-driven Sales Executive who has prior experience in selling SaaS-based ERP or HRMS products. Ideal candidates would have worked in organizations like Keka, Zoho People, or similar platforms. Key Responsibilities Drive B2B sales for our SaaS ERP platform Weekmate Identify potential clients, generate leads, and convert them into qualified opportunities Prepare and deliver compelling demos tailored to client needs Negotiate contracts and close deals with a consultative approach Maintain strong relationships with prospects and customers Work closely with product and marketing teams to relay market feedback Meet monthly and quarterly sales targets Required Skills & Qualifications 3-4 years of proven experience in SaaS or ERP product sales Strong understanding of HRMS/ERP modules like payroll, leave, attendance, CRM, task management Excellent communication, presentation, and negotiation skills Ability to handle end-to-end sales cycle independently Exposure to CRM tools and sales reporting Preferred Background Prior experience at companies like Keka, Zoho, or similar HRMS/ERP providers Experience in SaaS product positioning and consultative selling.

Hiring: Sr. Business Development Executive Inside Sales | 3+ yrs in BFSI/IT sales | Lead gen, CXO connects, deal closure, team mgmt | Expertise in cards, payments, fintech | CRM: Zoho/Salesforce | Location: Pune | Client: Confidential Work from home House rent allowance Employee Assistance Program (EAP) Health insurance Employee state insurance Life insurance Accidental insurance Sales incentives Performance bonus

Identify and pursue government business opportunities (tenders, rate contracts, empanelments, etc) across healthcare departments. Build strong relationships with key stakeholders in government institutions, PSUs, and public healthcare agencies. Collaborate with internal teams (clinical, commercial, regulatory) to prepare tender documents, proposals, and presentations. Ensure timely submission of RFPs, EOIs, and compliance with all tender requirements. Track and monitor government schemes, projects, and budgets relevant to healthcare procurement. Represent the organization in government meetings, technical discussions, and industry forums. Coordinate post-sales activities, including documentation, follow-ups, billing, and collections. Maintain detailed MIS and reporting dashboards for visibility on government sales performance. Support strategic marketing initiatives, such as awareness campaigns, product positioning, and public-private partnership models.

Join a leading Poultry division in Bangalore as a Brand Marketing Manager! Drive brand strategy, product launches, and campaigns in the animal healthcare space. Onsite role for BVSc/MVSc grads with 3–7 yrs experience. Required Candidate profile BVSc/MVSc with 3–7 yrs in Poultry marketing. Must have experience in brand strategy, campaigns, new product launches, and customer engagement in animal healthcare. Local/Bangalore-based candidates.

An Ideal Candidate: Branding experience in a manufacturing setup (preferably printing) is required. 7+years of experience is necessary. An MBA in Marketing is preferred. The candidate will develop and implement brand strategies that align with business goals and the needs of the target audience. Key Competencies: Develop and implement brand strategies that align with business goals and target audience needs. Planned, executed, and managed marketing campaigns to drive brand awareness and engagement. Conduct market research to understand consumer trends, and competitor activities, and identify opportunities. Ensure consistent brand messaging and identity across all marketing materials, customer interactions, and channels. Manage brand-related budgets and track expenditures to ensure effective resource allocation. Work with various departments, including product development, marketing, sales, and customer service, to ensure brand alignment. Monitor competitor activities and analyze their branding strategies to identify opportunities for differentiation. Identify and implement brand growth and innovation opportunities, including new product launches and marketing initiatives. Utilize category and consumer insights to drive product development and marketing initiatives.

Job Overview: We’re seeking a sharp, energetic Sales Development Representative (SDR) to drive outbound lead generation and qualify prospects for our sales team. You’ll be the first touchpoint—crafting pitches, handling objections, and setting up high-quality meetings. If you’re persuasive, tech-savvy, and thrive in a fast-paced, performance-driven environment, this role is for you. Key Responsibilities: Lead Outreach & Qualification Conduct high-volume outbound calls and emails to prospective leads. Qualify leads through structured discovery conversations and needs assessments. Maintain a high call-to-meeting ratio and average call duration to ensure engagement quality. Sales Pitch & Product Positioning Deliver compelling and personalized product pitches, aligning with customer needs. Clearly communicate the value proposition without relying on jargon or scripted delivery. Adapt messaging based on buyer persona and feedback from prior interactions. Objection Handling & Conversion Handle objections effectively (e.g., price, timing, interest) with empathy and clarity. Demonstrate resilience in turning initial “no” responses into potential opportunities. Work closely with the sales team to convert qualified leads into pipeline deals. CRM & Tech Usage Log all activities, outcomes, and customer data into CRM systems (Zoho, HubSpot, Salesforce). Ensure CRM hygiene and maintain updated records on lead status and follow-ups. Use cloud telephony and autodialer tools efficiently for outreach campaigns. Follow-Ups & Closure Support Drive timely follow-ups and track follow-up closure rates diligently. Support Account Executives in managing handoffs and closing conversations as needed. Performance Monitoring & Feedback Participate in weekly call audits and peer reviews. Engage in regular feedback sessions with supervisors and refine pitch delivery. Demonstrate coachability and openness to ongoing training and roleplay simulations. Collaboration & Cultural Fit Work in sync with marketing and sales teams to align messaging and strategy. Maintain a positive, high-energy approach in all interactions. Embrace team values, contribute to a feedback-driven culture, and support team growth. Required Key skills: (For candidate screening) 1.High energy & persistence 2.Strong verbal communication 3.Empathy & listening skills 4.Objection handling mindset 5.Clarity in product positioning

7 to 10 years work experience, preferrably in transport sector specifically airports and aviation infrastructure sector, Consulting experience in infrastructure sectors preferred with skills including research and analysis, transaction advisory, financial modelling, public policy, strategy projects,

Job Role: Product Marketing - iOS App, B2C Digital Tech Job Location: Bangalore, Mumbai Expertise Required: Product Marketing, Go to Market, B2C Marketing, Experience Required: 2-5 years Shift Timings - 2:00 PM to 11:00 PM Working Mode - Onsite Required Candidate profile A Strong B2C Product Marketing Profile With 2+ YOE in product marketing for digital products Having experience in pre-launch, post-launch marketing. Experience launching a mobile app, iOS

What you ll do: Mapping customer requirements with Signzy products and services Solutioning for customer problems and pitching the Signzy Product. Creating Techno-commercial Proposals and Value Proposition documents Perform the required Business Analysis, Requirement Gathering, and Scoping for techno commercial proposals Create pitch decks based for proposed solution and present it to the internal & external stakeholders Work with the Project / Product teams to close the effort estimates, delivery timelines and Infra requirements Work with Cross-functional teams to close Client s Technical, Functional, Compliance and Infosec requirements Responsible for training Sales teams on the Product, Compliance, and Technology for the assigned use-case Liaison with the Product & Sales teams to deliver new product features and change requests Update the Product team on Client s feedback of the product and any other market insights Sales Collaterals: Proposal and Scope of Work ownership. To get the SoW/ BRD/ Proposal and SLA Sign-off Work actively on pitch decks, demos, and presentations of the assigned use-cases Create, update & maintain sales toolkit (standard decks, demo videos, FAQs, standard product materials, and proposals) What you ll bring: 3+ years of experience in Presales Extremely good communication and writing skills Efficient in creating presentation decks and proposal documents Enthusiastic about Artificial Intelligence and similar technologies Fair understanding of BFSI Sector and Fintech Industry is good to have Experience in global market or handling global customer will be preferred

What you ll do: Mapping customer requirements with Signzy products and services Solutioning for customer problems and pitching the Signzy Product. Creating Techno-commercial Proposals and Value Proposition documents Perform the required Business Analysis, Requirement Gathering, and Scoping for techno commercial proposals Create pitch decks based for proposed solution and present it to the internal & external stakeholders Work with the Project / Product teams to close the effort estimates, delivery timelines and Infra requirements Work with Cross-functional teams to close Client s Technical, Functional, Compliance and Infosec requirements Responsible for training Sales teams on the Product, Compliance, and Technology for the assigned use-case Liaison with the Product & Sales teams to deliver new product features and change requests Update the Product team on Client s feedback of the product and any other market insights Sales Collaterals: Proposal and Scope of Work ownership. To get the SoW/ BRD/ Proposal and SLA Sign-off Work actively on pitch decks, demos, and presentations of the assigned use-cases Create, update & maintain sales toolkit (standard decks, demo videos, FAQs, standard product materials, and proposals) What you ll bring: 3+ years of experience in Presales Extremely good communication and writing skills Efficient in creating presentation decks and proposal documents Enthusiastic about Artificial Intelligence and similar technologies Fair understanding of BFSI Sector and Fintech Industry is good to have Experience in global market or handling global customer will be preferred

Roles And Responsibilities Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. Collaborate with cross-functional teams for creating compelling marketing assets. Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. Prepare and present performance reports to senior management. Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. Drive campaigns within allocated budgets, ensuring positive ROI. Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization. Mode: Work from Office (11-8pm).

responsible for driving sales growth within the hotel, restaurant, and catering (Horeca) sector. This involves developing & implementing sales strategies, managing key accounts, building relationships with clients, and ensuring customer satisfaction

Wanted: A Product Manager Who Can Herd Cats, Build Rome, and Still Show Up on Time By That Guy in the Corner Who Still Thinks Email is Faster Than Slack So heres the deal: we’re a healthcare tech company. But not the kind that pings you with push notifications every time your heart flutters because you looked at a cupcake. We’re blueBriX—a team of overachievers who think “value-based care” is more than just three buzzwords duct-taped together. We’re looking for a Product Manager. Not just any clipboard-wielding, Gantt-chart-loving corporate middle manager. No, we want you —if you know what it means to build something that actually matters. You’ll Know This Role is For You If: You’ve ever screamed “But why are we building this?!” into the void of a JIRA backlog. You think “MVP” is not just a title your mom gave you after your first piano recital, but something that involves real users and shipping fast. You know the difference between U.S. healthcare and a Kafka novel (barely). You’ve uttered the words “value-based care” without breaking into a cold sweat. You like making things work better, cleaner, and smarter—and not just to impress Karen from Marketing. What You’ll Actually Be Doing (Besides Herding Engineers and Explaining Things to Executives): Translating CEO vision into actionable roadmaps. You know, turning “Make it awesome” into something the dev team can actually build. Hanging out with users (the real ones, not personas cooked up in a basement) to figure out what sucks—and fixing it. Managing trade-offs between “urgent,” “critical,” and “the sales guy promised it yesterday.” Playing therapist to QA, tech lead, and customer support. Bonus points if you can do it without using actual therapy jargon. Prioritizing like your hair’s on fire but your brain’s cool as ice. Reporting To: You’ll report to the VP of Product. But let’s be honest—you’ll be collaborating, debating, and occasionally locking horns with leadership. Because great product managers push back when it counts. (Respectfully. With slides.) Metrics That Matter (AKA: How We Know You’re Not Just Smiling and Nodding): Product feature adoption metrics go up and to the right. Deadlines are met more often than New Year’s resolutions (and they stick longer too). Support tickets referencing your feature? Fewer than Bigfoot sightings. Clients say, “Hey, this actually helps us,” instead of “Who built this and why?” Now, Let’s Get Real: This is not a remote job. Yeah, I know. You love your pajamas and your Wi-Fi. But we need culture-builders. People who can bump into someone in the hallway and solve a problem in 2 minutes instead of a 2-hour Zoom. So our office in Kochi? That’s your new arena. We can’t promise ping pong tables or kombucha on tap. But we can promise ownership, mission, impact—and a team that actually gives a damn. So Who Shouldn’t Apply? People who need permission to blink. Folks who think “healthcare” is just what happens after you hit 40. Anyone still arguing that “AI is just a fad.” Final Words (Cue American Flag Waving in the Background): If you’re sitting there thinking, “Man, this sounds like me,” then stop reading and start applying. Because if you’re ready to leave behind status reports and start building something that matters—to people, to providers, to patients —then this just might be the gig that changes your life. Apply now. Bring your brain. And maybe a helmet. It gets real in here.

Build and maintain strong relationships with customers, understand their needs and concerns, and resolve issues promptly. Create and implement strategies to improve customer loyalty and reduce churn, including personalized communications and targeted offers. Product demonstrations of integrated solutions to acquire new customers Develop complete product understanding and ecosystem to input product feedback and market trends Product Training to sales teams Skills and Attributes Communication skills To effectively interact with customers and colleagues. Problem-solving skills To address customer issues and improve processes. Customer focus To understand customer needs and prioritize their satisfaction. Strategic thinking To develop and implement retention strategies. Digital Skills To be able to use and train customers on tech in teaching Attention to detail To ensure accuracy and consistency in all aspects of the role. Collaboration To work effectively with cross-functional teams, including sales and digital to ensure a cohesive customer experience. Customer Centricity To identify and address customer issues, and implement improvements to processes and services. Key relationships Branch Managers, Regional Sales Teams, PMs in other regions

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.. This role is contributing to the H&D KNX Business in Bengaluru, India. You will be mainly accountable for: Implements the assigned area/segment product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy. Targets Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed. Focuses on achievement of orders and Profitability Business Plans Executes annual marketing plan in conjunction with relevant Division/Product Groups. Prepares business plans focused on business development for a defined market. Analysis Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data. Sales

Job Summary: We are seeking an experienced and strategic Launch Planning Manager to oversee the management of innovative pharmaceutical assets within Dr Reddy’s newly launched Incubation cluster. This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of “ Diabetes and Obesity ” The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch. Key Responsibilities: Innovative Asset Product Strategy & Roadmap : Develop and manage the product strategy and roadmap for an innovative asset(s). Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products. Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D, COE marketing, sales, medical affairs). Ensure alignment between product development efforts and overall company objectives. Innovative Asset Product Lifecycle Management: Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset. Work closely with R&D and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch. Develop and execute go-to-market strategies, including pricing, distribution, and market access plans. Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution. Cross-Functional Collaboration : Lead cross-functional teams (marketing, R&D, sales, COE, commercial excellence, regulatory, medical) to ensure cohesive product development and commercialization strategies. Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders. Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs. Innovation & Market Trends : Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy. Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant. Financial & Performance Management: Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed. Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks. Qualifications Qualifications & Skills: Bachelor’s in a STEM area MBA from reputed (Tier 1) University, College Experience: 7-10 years of core marketing experience Track record of launching and building innovative products. Deep therapy expertise in at least one of the following therapy areas - Diabetes, Obesity, Cardiology Skills: Strong analytical skills Deep problem solving skills Ability to translate complex innovations into compelling marketing narratives Resilience in managing uncertainties Courage to make bold moves Ability to work smoothly in a matrix environment The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets Additional Information About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market. Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at https://careers.drreddys.com/#!/ Qualification Additional Information

About the Role Introduction This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources. As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India. This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUPs mission and values. It’s an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity. Opportunity – As Director of Marketing, you will: Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines. Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users. Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty. Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation. Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions. Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation. Your work will directly influence OUP India’s growth trajectory and reinforce its leadership in the education sector. About You Essential Criteria Master’s Degree (MBA) in Marketing from a Tier-1 institution. Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role. Proven success in customer acquisition and retention strategies. Strong leadership and team development capabilities. Advanced analytical skills and experience using data to drive decisions. Excellent communication and stakeholder engagement skills. Deep understanding of digital marketing tools and platforms. Familiarity with the Indian education sector and market dynamics. Experience in managing customer service functions and achieving high satisfaction metrics. Ability to manage multiple projects in a fast-paced environment. Salary Dependent on skills and experience.

JD Hashtags@ Product Strategy and Vision MR & Analysis Product Launch and Marketing Performance Monitoring & Optimization Collaboration and Communication Stakeholder Management Product Roadmap Development Feature Prioritization Agile Development Required Candidate profile Skill Set: • Expertise in B2B Product launch, preferably in MNC Manufacturing Groups • Never say die attitude, Assertive and Go-getter, Self-motivated and Motivator, Smart and entrepreneurial ability

Relationship Building: Develop and maintain strong relationships with architects, interior designers, and key industry stakeholders to promote product specifications. Product Promotion: Conduct presentations and product demonstrations to architects and design firms to highlight features, benefits, and applications of the products. Market Intelligence: Research and analyze market trends, competitor activities, and customer preferences to identify opportunities for product positioning and sales growth. Sales Strategy Development: Collaborate with the sales team to develop and execute strategies aimed at increasing market share and enhancing customer engagement. Networking: Attend industry events, seminars, and workshops to network with potential clients and gather insights into market needs. Follow-Up and Closing: Follow up on leads and inquiries from architects and designers, ensuring timely responses and driving the specification process to a close. Documentation and Reporting: Maintain accurate records of interactions, project specifications, and sales activities, providing regular reports to management on progress and forecasts. Architect Engagement: Meet with architects to understand their needs, build rapport, and promote our Mosaic products. Specification Generation: Work to get our products specified in architectural projects, driving business opportunities. Lead Generation: Identify and pursue new business opportunities to expand market reach. Sales Strategy: Collaborate with sales and marketing teams to develop effective sales strategies and campaigns. Networking: Attend industry events to strengthen relationships and promote the Tiles Manufacturing brand. Requirements 3-7 years of experience in business development or sales within the Building Material/ architectural products. Graduate, Preferably MBA Strong communication and negotiation skills with an emphasis on relationship-building. Proven ability to build and maintain relationships with industry professionals Excellent negotiation and presentation skills

Zycus is looking for a Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced Product Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary. Job Description: Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. Product-centric thought leadership: contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels. Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets 10-12 years overall experience and 4-5 years experience in enterprise software/SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite. Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary. Excellent written and communication skills. Strong project management and organizational skills. Should be able to effectively work across cross-functional teams. Knowledge of AI/ML and automation software. Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4. Get a Global Exposure: You get to work and deal with our global customers.5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Certinal (a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement. You'll lead global GTM, Demand generation, Product marketing, content, messaging & positioning, SEO, and digital marketing strategies. Key Responsibilities: Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution Product Marketing: Develop positioning, messaging, and adoption strategies for Certinals solutions. Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices. Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance. Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis. Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team. Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation. EXPERTISE AND QUALIFICATIONS: 3+ years of marketing experience, preferably in B2B SaaS. Strong background in demand generation, product marketing, GTM, and content creation. Proven success in penetrating international markets. Bachelor's degree in, Engineering, Business Administration or a related field; MBA or advanced degree preferred. Analytical mindset with expertise in campaign performance measurement. • Excellent communication skills and experience with marketing automation tools Why Should You Join Us? Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young Secure, Compliant eSignature Solutions for Enterprises Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry. Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus. About Us: Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

Jobsguru is looking for a Group Product Manager, Diabetic Segment, Mumbai, for a leading Pharma company Please mail CV to pmt@jobsguru.in Dhiresh Pandey Jobsguru Consultant Pvt. Ltd. +919322835343, 8349069277 Required Candidate profile Should have good exposure in the Diabetic Segment in any leading pharma company as Senior PM or GPM

Responsibilities: * Manage online presence through social media, website updates, SEO/SEM optimization. * Develop marketing strategies for new products and brands. * Lead product launches with brand positioning and promotion.

About Appitsimple Infotek Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo a virtual phone system, and SoftwareSuggest – a software recommendation platform. We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees. To know more: https://appitsimple.com/ About ControlHippo ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers. With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects. To know more : https://controlhippo.com/ Key Responsibilities: - Go-to-Market Strategy: Develop and execute GTM plans for product launches and feature enhancements. - Product Positioning & Messaging: Craft compelling narratives to differentiate ControlHippo’s offerings. - Sales Enablement: Provide sales teams with presentations, case studies, and competitive insights. - Market Research & Analysis: Analyze industry trends, customer needs, and competitors to inform strategy. - Customer & Competitor Insights: Gather feedback and monitor competition to refine positioning. - Demand Generation Support: Collaborate on campaigns to drive awareness and lead generation. - Product Launches: Plan and execute successful product rollouts. - Customer Retention & Advocacy: Support customer success teams with materials to drive adoption. - Reporting & Analytics: Track marketing performance and optimize strategies. - Cross-functional Collaboration: Work with product, engineering, marketing, and sales teams to align goals. Required Skills & Qualifications: - Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience). - Experience: 2-5 years in B2B SaaS product marketing with a track record of successful GTM strategies. - Strong understanding of SaaS models, customer lifecycle, and B2B sales. - Excellent communication and storytelling skills for compelling messaging. - Experience in market research and data-driven marketing strategies. - Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo). - Ability to manage multiple projects in a fast-paced environment.