Product Marketing Associate

THE OPPORTUNITY

Product Marketing Executive

positioning breakthrough technologies

KEY RESPONSIBILITIES

1. Product Messaging & Positioning

• Define and articulate product positioning, value propositions, and differentiators for Agentic AI platforms.
  
• Create messaging frameworks tailored to different buyer personas, industries, and maturity levels.
  

2. Go-To-Market (GTM) Enablement

• Collaborate with Product, Sales, and Growth teams to design and execute GTM strategies.
  
• Develop content assets such as product one-pagers, pitch decks, use case briefs, and solution overviews.
  

3. Market Research & Intelligence

• Conduct market research to analyze competitors, market trends, and customer needs.
  
• Work with data and product teams to translate insights into actionable GTM strategies.
  

4. Demand Generation Support

• Partner with the demand generation team to craft content for campaigns, webinars, and digital initiatives.
  
• Align product messaging across channels — including website, social media, and thought leadership content.
  

5. Product Launches

• Plan and execute product and feature launches, coordinating across product, marketing, and sales teams.
  
• Develop launch plans, timelines, and measurable outcomes for adoption and engagement.
  

6. Customer Advocacy

• Collaborate with clients and partners to build case studies and testimonials that showcase measurable outcomes.
  
• Support community engagement and events that highlight customer success stories.
  

SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
  
• 2–4 years of experience in

  B2B Product Marketing

  , preferably in SaaS, Cloud, or AI domains.
• Strong understanding of enterprise technology, AI/ML, or cloud-native product ecosystems.
  
• Excellent storytelling, writing, and presentation skills.
  
• Experience with

  marketing automation tools

  (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush).
• Proven ability to translate technical details into compelling marketing narratives.
  
• Collaborative mindset with strong communication and project management skills.