Product Marketing Associate

About Entropik

Role & Responsibilities

• Assist in the creation of engaging marketing materials to effectively communicate product benefits and unique selling points.
• Assist in tracking and analysing key performance metrics of marketing campaigns, providing actionable insights and recommendations for continuous improvement.
• Collaborate closely with the product team to stay informed about product updates, features, and improvements, and translate these into compelling marketing messages.
• Support the planning and execution of disruptive marketing campaigns to drive user acquisition, engagement, and retention, utilizing various channels and techniques.
• Collaborate with cross-functional teams, including design, content, social media, PR, to ensure consistent brand messaging and a seamless user experience.
• Stay updated on industry trends, emerging technologies, and competitor activities to identify opportunities for innovation and differentiation.
  

Job Requirements

• Currently pursuing (or) completed a Bachelor's or Master's degree in Marketing, Business, or a related field.
• Passionate about product marketing, with a strong interest in the tech industry.
• Knowledge of digital marketing principles, including campaign management, social media marketing, and content creation, is a plus.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling marketing messages.
• Eager to learn and take on new challenges, with a proactive and self-motivated attitude.
• Strong organizational skills, attention to detail, and ability to manage multiple tasks and deadlines effectively.
• Creative thinking and the ability to contribute fresh ideas and insights to marketing campaigns.