Product Marketing Specialist

About AI CERTs

AI CERTs™ is a fast-growing global certification body delivering role-based, vendor-agnostic certifications in AI, blockchain, and emerging tech. We serve professionals, enterprises, governments, and educational institutions worldwide through innovative products, an expanding partner ecosystem, and a mission to close the global AI skills gap.

Role Overview

Product Marketing Manager

translate our certifications into market-leading products

Responsibilities

Go-to-Market & Launches

• Drive GTM strategy for new certification launches (monthly cadence).

• Define positioning, messaging, value propositions, and differentiation.

• Collaborate with Product, Content, Sales, and Marketing teams to ensure launch success.

Product Positioning & Messaging

• Develop compelling positioning for each certification family (AI+, Blockchain+, Security+, Business AI, etc).

• Craft segment-specific messaging for learners, enterprises, government, universities, and partners.

• Own and update messaging frameworks across channels (website, presentations, campaigns).

Sales & Partner Enablement

• Create high-impact sales enablement materials: pitch decks, product one-pagers, FAQs, competitive comparisons.

• Support the Sales & Partner team in training ATPs and internal SDR/BDR teams.

• Build differentiated stories vs. competitors (CompTIA, EC-Council, Microsoft, ISC2, PMI, etc).

Content Marketing & Thought Leadership

• Collaborate with Marketing to create certification guides, blog content, video scripts, and lead magnets.

• Partner with Social & Content teams to amplify product stories.

• Lead production of case studies and learner success stories.

Market & Customer Insights

• Conduct ongoing market research to understand trends in AI/Blockchain skilling and certification.

• Analyze competitor offerings and update battlecards.

• Gather customer/partner feedback to inform product roadmap and positioning.

Key Skills & Experience

• 5+ years in product marketing, ideally for EdTech, certification, SaaS, or B2B tech products.

• Strong understanding of AI and blockchain market trends and ecosystem.

• Experience marketing certifications, training programs, or educational products is a plus.

• Proven track record of driving successful product launches and GTM initiatives.

• Exceptional written, verbal, and storytelling skills.

• Comfortable working in a fast-paced, startup-like environment with global reach.

• Collaborative and cross-functional mindset (you’ll work with Product, Content, Sales, Marketing, Leadership, and Partners).

Why Join AI CERTs

• Be part of a mission-driven, high-growth company shaping the future of AI and blockchain education.

• Global exposure working with Fortune 500 clients, universities, governments, and leading training partners.

• Work closely with experienced leadership and a passionate global team.

• Opportunity to make an impact on a fast-scaling global brand.