Product Marketing Specialist

Job Description

Job Title: Product Marketing Specialist Location: Gurgaon, Haryana Work Mode: Onsite (5 days a week) About EnKash: EnKash is a leading corporate spend management and payments platform that empowers businesses to streamline and manage their payables, receivables, corporate cards, and expense processes within a unified ecosystem. As a fintech leader, we focus on driving cost-efficiency, compliance, and seamless business payment flows for financial institutions and enterprises. Important Note: Fintech domain experience is mandatory. Candidates must have prior experience in the fintech industry to be considered for this role. Key Responsibilities: Drive go-to-market strategies for product launches and cross-sell campaigns Craft compelling positioning and value propositions tailored to different customer personas Create marketing collateral and conduct competitive analysis to strengthen market positioning Develop product training, playbooks, and toolkits for Sales teams Create conversion-driving content such as case studies and objection-handling guides Measure impact and optimize product adoption through data insights Collaborate with Product, Sales, Growth, and Brand teams on messaging and execution Who We're Looking For: Experience: 2-5 years in product marketing, go-to-market, or strategic roles within the Fintech domain Strong communication skillsboth written and verbal Ability to simplify complex concepts into actionable marketing narratives Proven ability to measure and optimize campaigns using data Comfortable working with cross-functional teams Must be willing to work from our Gurgaon office (5 days a week) Why Join EnKash? Be part of one of Indias most innovative fintech ecosystems Fast-track your career in a rapidly scaling company Thrive in a flat, collaborative team structure that values initiative Make a strategic impact with end-to-end marketing ownership