Product Marketing Specialist

Paperflite is a fast-growing SaaS company headquartered in the US with operations in Chennai, providing a next-generation content management platform for sales and marketing teams. Our platform empowers sales and marketing professionals to share, and track sales content with prospects and customers, enabling them to close deals faster and more efficiently. Our clientele includes leading companies from various industries, including technology, healthcare, and financial services. Canva, Louis Vuitton, Carlsberg, and Puma are some of the prominent names. It was rated as the Most Recommended Software in 2022 by Software Advice and among the top 50 software companies in India by G2 in 2023. We were also recognized as one of America’s best startup employers by Forbes in 2023 and 2024 as well.

Role overview

As a Product Marketer at Paperflite, you’ll be the bridge between our product and the market - crafting compelling messaging, driving feature launches, shaping how our product is experienced and understood and creating content that fuels awareness, adoption and growth. This role is perfect for someone who thrives at the intersection of strategy, storytelling and execution.

Here's a glimpse of your key responsibilities

• Positioning & Messaging

Develop differentiated product positioning, messaging and value propositions that speak to our target segments.

• Content Strategy & Execution

Own and execute content marketing initiatives aligned to the product roadmap—case studies, blogs, playbooks, emails, web copy and more.

• Product Launches

Drive go-to-market strategy for new feature releases—planning, messaging, internal enablement and launch content.

• Sales Enablement

Create collateral, pitch decks, one-pagers and FAQs that help sales and customer success teams sell and support the product better.

• Customer Insights & Research

Partner with product, sales and customer success teams to gather insights and translate them into impactful stories and campaigns.

• Website & Campaign Support

Collaborate with digital and growth teams to optimize messaging across web, email and ad channels.

What you’ll need to join the team

• 4–6 years of experience in product marketing and content in a B2B SaaS or tech environment

• Proven ability to distill technical features into user-centric messaging and content

• Excellent writing and storytelling skills

• Strong collaboration skills and comfort working with cross-functional teams (sales, product, design, etc.)

• Experience with marketing tools like HubSpot, Notion, Webflow or similar platforms is a plus

• A strategic thinker who’s not afraid to roll up their sleeves and execute

The Paperflite Difference

• Work and learn from a talented team that is building an industry-first solution.

• No rigid hierarchy, with a friendly environment that fosters creativity and innovation.

• A fully stocked delicious pantry with snacks, drinks and treats for you to enjoy.

• Sweat it out, sans cost with our fitness program that lets you choose any fitness centre of your choice.

• A fully covered medical insurance plan that will never make you grow sick of hospital bills.

• If you’re a furball fanatic, then you’re in luck: we’ve got four dogs and a cat who will shower you with love and lick you to infinite glory.

• We are an equal-opportunity employer and value diversity at our company.