Product Marketing & Programs Manager - (US shift) - Remote

About Adit

Adit is a fast-growing healthcare SaaS company transforming how dental and medical practices manage their operations. From patient communication and online booking to VoIP, analytics, and digital marketing, Adit’s all-in-one platform simplifies workflows and helps practices scale.

We’re looking for a Product Marketing & Programs Manager to lead positioning, messaging, and go-to-market strategies, while driving integrated marketing programs that fuel pipeline growth and brand visibility. If you thrive at the intersection of product marketing, content, and demand generation—this role is for you.

Key Responsibilities

Product Marketing

Develop compelling product positioning, messaging, and value propositions that resonate with dental and healthcare practices.

Lead go-to-market (GTM) strategies for new product launches, features, and platform updates.

Conduct ongoing market research and competitive analysis to refine strategy and keep Adit ahead of industry trends.

Build and deliver sales enablement assets such as battle cards, one-pagers, and product pitch decks.

Amplify credibility by driving analyst, influencer, and customer advocacy initiatives.

Program Strategy & Execution

Plan, manage, and execute integrated marketing campaigns that support product adoption and revenue goals.

Leverage multi-channel tactics (email, paid media, social, events, webinars) to generate leads and accelerate pipeline.

Ensure programs are delivered on time, within scope, and on budget.

Content & Website Marketing

Own Adit’s content marketing strategy—blogs, case studies, eBooks, whitepapers, customer stories, and thought-leadership.

Oversee website strategy and optimization, ensuring high-performing pages for SEO, conversions, and storytelling.

Partner with design and creative teams to produce brand-consistent, compelling assets.

Collaboration & Alignment

Partner with internal stakeholders across product, engineering, and leadership to ensure narratives are consistent and impactful.

Foster collaboration across marketing functions (demand gen, content, digital) for unified program execution.

Measurement & Optimization

Define KPIs and track performance across programs and product marketing initiatives (pipeline contribution, website traffic, content engagement, ROI).

Provide insights and reporting to leadership with actionable recommendations.

Continuously optimize campaigns, positioning, and content based on performance and market feedback.

Vendor & Resource Management

Manage agencies, freelancers, and partners for content, creative, and web execution.

Oversee budgets and resources to maximize program impact and ROI.

Qualifications

Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

8-10 years of experience in product marketing and marketing program management, ideally in SaaS or healthcare technology.

Proven ability to craft positioning, messaging, and GTM strategies.

Strong background in content marketing, SEO, and website optimization.

Proficiency with CRM and automation tools (Zoho, HubSpot, Marketo).

Excellent communication, storytelling, and presentation skills.

Data-driven mindset with strong analytical skills to measure impact and optimize performance.

A candidate must be comfortable working in the US-shift (5:00 pm to 2:00 am IST)

Why Join Adit?

100% Remote opportunity, Work from anywhere.

550+ smart IT professionals

5-day work week

🧘 Flexible work culture with a focus on work-life balance

Company-sponsored insurance

🚀 Exposure to new-age technologies and global projects