Product Manager

Hiring for a Product Manager for Mumbai - Kandivali location.

Flexibility to work on alternate Saturdays is essential

Job Responsibilities:

Revenue and Market Share:

• Responsible for preparing channel wise, product category wise, distributor wise volumetric AOP (Annual Operating Plan) and achieving the same with the help of sales team.
• Drive primary & secondary marketing strategy to ensure the delivery of AOP.
• Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
• Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections.
• Monitoring the market share on quarterly basis.

New Product Development:

• Understand consumer insights for the categories, monitor, analyze, and evaluate market trends, and competitor activity to identify new opportunities for the brands.
• Developing a new product pipeline based on innovation, consumer insights, channel members and peers.
• Lead complete stage-gate process management from ideation to product commercialization.
• Developing Trade schemes and other marketing initiatives and sales activation programs.
• Work with Marketing team for ATL & BTL activities to get the product to the mass.

PLC (Product Life Cycle) Management:

• Manage the product’s pricing strategy and the required margins basis the PLC.
• Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
• Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for this purpose.

Required Skill Set :

• Knowledge about the Product Users & Industry.
• Good in analyzing complex data and better Vision for trends
• Must have experience into conceptualization of any product and taken to market.
• Process driven, motivated and acute attention to detail.
• Ownership & cost orientation