Product & Brand Manager – Tools

Skills:

Brand Management, Project Management, Product Development, Presentation Skills, SKU Planning, Go-to-Market Strategy, Cross-Functional Collaboration, Sales Enablement,Job Title: Product & Brand Manager ToolsLocation: GurgaonDepartment: Product Management / MarketingReports to: Business HeadExperience: 4 10 years in tools, industrial equipment, or durable goodsEducation: B.Tech / B.E. (Mechanical/Electrical preferred) + MBA in Marketing or equivalent

Role Summary

The Product & Brand Manager Tools is responsible for managing the product portfolio and leading the brand strategy for a range of hand tools, power tools, and industrial solutions. This role bridges technical product knowledge with marketing expertise, ensuring product development is aligned with market needs, and the brand is well-positioned in a highly competitive and performance-driven industry.

Key Responsibilities

Product Management:Own the end-to-end product lifecyclefrom concept, sourcing, and development to market launch and phase-outIdentify market trends, customer pain points, and technology developments to guide new product development (NPD)Collaborate with engineering, sourcing, quality, and manufacturing teams to develop tools that meet durability, safety, and performance benchmarksConduct competitor benchmarking, pricing analysis, and value positioningManage SKU planning, product rationalization, and inventory alignment with demand forecastsProvide technical support and product training to internal teams, channel partners, and end-users

Brand Management

Build and grow a strong, reliable brand identity in the professional and industrial tools segmentCreate and execute integrated brand campaigns across digital, print, events, retail, and trade platformsDevelop packaging, POS materials, catalogs, manuals, and other brand assets aligned with brand tone and positioningConduct brand health studies, awareness tracking, and feedback loops with key channel partners and end-usersWork closely with sales teams to drive brand-led promotional strategies

Channel & Customer Engagement

Support trade marketing initiatives and dealer activation programsParticipate in trade shows, exhibitions, and field demos to build customer trust and product visibility

Cross-functional Collaboration

Work closely with Sales, R&D, Sourcing, and Customer Service teams for smooth execution of product and brand strategiesLiaise with external agencies, industrial designers, testing labs, and certification bodies as neededEnsure timely documentation, compliance, and quality standards (e.g., BIS, CE, UL) for all product lines

Skills & Competencies

Strong technical understanding combined with strategic marketing insightExcellent project management and product launch capabilitiesStrong communication and presentation skills (technical and commercial)Familiarity with international product compliance and certificationExperience in working with channel partners, retailers, and industrial customersComfort with field visits, product demos, and customer engagement

KPIs / Success Metrics

Growth in category revenue and gross marginNumber and success rate of new product introductions (NPIs)Brand visibility, trade loyalty, and customer preferenceCampaign ROI and dealer activation ratesChannel partner satisfaction and market share expansionReduction in product returns or quality complaints