PPC Specialist

About the Role:

results-driven PPC Specialist

Key Responsibilities:

1. Campaign Strategy & Planning

• Develop comprehensive paid advertising strategies aligned with client goals and target audiences.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Define clear campaign objectives, budgets, and KPIs.

2. Ad Creation & Optimization

• Create engaging ad copy and visuals tailored to each platform.
• Conduct A/B testing to optimize creatives, targeting, and bidding strategies.
• Continuously monitor campaign performance and make data-backed optimizations.

3. Keyword & Audience Research

• Perform detailed keyword research for Google Ads campaigns.
• Leverage advanced audience targeting and segmentation for Google and Facebook Ads.

4. Budget Management

• Manage and allocate advertising budgets effectively to maximize ROI.
• Track daily, weekly, and monthly spend to stay within targets while meeting campaign goals.

5. Performance Analysis & Reporting

• Track, analyze, and report on key campaign performance metrics using Google Analytics, Google Ads, and Meta Ads Manager.
• Prepare actionable performance insights and communicate results to stakeholders.

6. Continuous Learning & Trend Awareness

• Stay current with digital advertising trends, platform updates, and AI tools for campaign optimization.
• Apply new strategies and insights to improve campaign efficiency and performance.

Qualifications & Requirements:

• 2–3 years of hands-on experience

  managing Google Ads and Facebook/Instagram Ads campaigns.
• Proven track record of planning and executing successful PPC campaigns that deliver measurable results.
• Strong analytical, problem-solving, and decision-making skills.
• Experience using

  AI-driven tools

  and automation for campaign optimization.
• Understanding of

  demand generation

  and lead acquisition strategies.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously.
• Proficiency with

  Google Search Console, GA4, Google Ads Editor, Meta Ads Manager,

  and reporting tools.
• Google Ads and Meta Ads certifications are a plus.
• Knowledge of

  SEO and content marketing principles

  is an advantage.

Why Join Us:

• Be part of an innovative and forward-thinking marketing team.
• Opportunity to work with AI-driven ad solutions and cutting-edge tools.
• Collaborative and growth-oriented work environment.