Social Media Ads Coordinator

Company Description

Webware.ai is a leading provider of AI digital marketing solutions designed to help small businesses establish and grow their online presence. We offer a comprehensive AI-powered toolkit that enables businesses to succeed in gaining new and repeat customers. Trusted by over 4,000 businesses across 400 cities in North America, our technology and services provide the necessary support and guidance for navigating the complex world of online marketing. With Webware.ai, businesses of any size and industry can effortlessly establish an online presence and achieve success.

Role Description

Social Media Ads Specialist

You’ll play a key role in selecting content, defining audiences, managing budgets, tracking performance, and refining campaign outcomes — all while contributing to the growth of our clients’ social media presence.

Qualifications

• Set up and manage Boost Post campaigns via Meta Business Suite and Ads Manager

• Identify high-performing content suitable for boosting, aligned with campaign goals

• Define precise target audiences using demographic, interest, and behavioral filters

• Set campaign budgets and timelines based on objectives and available resources

• Monitor campaign performance and optimize for engagement, reach, and lead quality

• Track KPIs like reach, clicks, cost-per-result, and engagement metrics

• Troubleshoot ad issues (disapprovals, billing errors, etc.) as needed

• Summarize results and generate basic reports for stakeholders
  

Requirements:

• Minimum 10-12 months of hands-on experience with Meta Business Suite and Meta Ads Manager

• Strong understanding of audience targeting and post-promotion basics

• Ability to manage and prioritize multiple campaigns across client accounts

• Detail-oriented with excellent time management and organization skills

• Strong communication and coordination skills for internal and external collaboration

• Willingness to learn and adapt to platform updates and performance insights

Preferred:

• Experience working in a digital marketing or agency setting

• Familiarity with campaign reporting and basic data analysis

• Exposure to broader social media marketing strategies