Political Campaign Manager

Company Description

Lighter is a creative digital agency that offers high-end digital solutions, including specialized digital marketing services and web & digital content generation. Our services encompass social media marketing, website & application design and development, branding, video production, and various marketing strategies. We also offer digital media marketing, search engine optimization, search engine marketing, website & mobile development, and e-commerce marketplace management.

Responsibilities:

● Develop strategic and interesting storytelling messaging on narratives related to political domain and election campaigns

● Strategize and execute a digital advertising plan, in line with the business strategy in coordination with the Digital advertising team

● People Management: Identify, recruit and manage an effective and passionate team of high-calibre individuals in order to effectively achieve business objectives

● Supervise and guide the content creators on both narrative and content review across different platforms - Instagram, Facebook, YouTube, Share chat, Moj, Telegram and Koo

● Landscape assessment and competitor analysis, along with monitoring

● Support the development of advertising material across multiple platforms in line with brand

● Assistance in planning, execution and tracking of new trends in the similar space

Must Have:

● Good understanding of Indian politics, history and current affairs

● Good understanding of both written & spoken Hindi & English.

● 4-10 years of professional in a media organization

● Digital media native who understands how to effectively communicate on social media platforms

● A demonstrated ability to synthesize complex concepts, formulate a clear point of view, and write concise and compelling narratives.

● Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once

● Must be comfortable in fast-paced, deadline-driven environment and able to manage priorities well

● Willingness to roll up one's sleeves and get work done, even when it is outside the scope of the job.

● An agile, flexible individual with a can-do approach to managing ambiguity and a highly iterative creative process