PPC Manager(Meta and Google ads)

Company Description

Lighter is a creative digital agency offering high-end digital solutions, including specialized digital marketing services, web and digital content generation. We provide a diverse range of services such as Social Media Marketing, Website and Application Design and Development, Branding, Video Production, Marketing Strategies, Digital Media Marketing, Search Engine Optimization, and E-commerce Marketplace Management. At Lighter, we strive to deliver innovative digital solutions tailored to meet the unique needs of our clients and help them achieve their business goals.

Role Description

This is a full-time, on-site role for a PPC Manager (Meta and Google Ads) located in New Delhi. The PPC Manager will be responsible for developing, implementing, and managing PPC campaigns across Meta and Google Ads platforms. Day-to-day tasks include keyword research, performance analysis, ad creation, bid management, and budget allocation. The role also involves optimizing campaigns for maximum ROI, generating reports, and staying updated with the latest PPC trends and best practices.

Qualifications

• Experience in Social Media Marketing and Lead Generation
• Proficiency in Web Analytics and Digital Marketing
• Strong understanding of PPC management and marketing principles
• Proven track record of managing successful PPC campaigns
• Strong analytical skills and ability to interpret data
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Experience with PPC management tools and software
• Bachelor's degree in Marketing, Business, or related field