Performance Marketing Specialist

CTC upto 25LPA

Performance Marketing Specialist

Key Responsibilities:

• Campaign Strategy and Execution:

  Develop, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital ad networks to drive acquisition and engagement.

• Budget Management:

  Oversee monthly ad spend and allocate resources effectively to maximize ROI, keeping track of spend limits and achieving desired acquisition costs.

• Performance Analysis and Optimization:

  Continuously monitor and analyze campaign performance; utilize data-driven insights to make optimizations that improve key metrics including cost per conversion, cost per paying customer, and overall customer lifetime value.

• A/B Testing and Experimentation:

  Design, implement, and track A/B tests across channels to optimize ad creatives, landing pages, and audience targeting for improved performance.

• Cross-Functional Collaboration:

  Work closely with product, sales, content, and creative teams to ensure paid strategies align with broader marketing objectives and product launches.

• Vendor and Partner Relations:

  Coordinate with external partners, such as advertising networks and agencies, ensuring consistent and effective collaboration.

• Trend Analysis and Innovation:

  Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape.

• Reporting and Insights:

  Prepare and deliver regular reports on campaign performance, insights, and recommendations to senior management.

Qualifications:

• Experience:

  3-4 years of experience in performance marketing, specifically in paid media channels, with a track record of achieving strong results in high-growth environments.

• Analytical Skills:

  Strong analytical and numerical skills with expertise in tracking and optimizing product-level ROI, conversion rates, CAC, and other relevant KPIs.

• Industry Knowledge:

  Experience in fintech, finance, or similar sectors is highly desirable, along with a solid understanding of digital product-based acquisition strategies.

• Technical Proficiency:

  Proficient in paid marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads), analytics tools (Google Analytics, SEMrush), and marketing automation software.

• Educational Background:

  Bachelor’s degree in Marketing, Business, or related field; advanced certifications in digital marketing or analytics are a plus.

• Creative and Collaborative:

  Ability to think creatively about paid strategies and work collaboratively with content, creative, and product teams to ensure campaign success.

• Result-Driven and Detail-Oriented:

  Highly focused on achieving measurable outcomes with a meticulous approach to details.