Performance Marketing Specialist

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

Job Type: Full-time

Pay: ₹15,000.00 per month

Work Location: In person

Job Type: Full-time

Pay: From ₹15,000.00 per month

Experience:

• Performance marketing: 1 year (Required)

Work Location: In person