Performance Marketing Specialist

Organizational Overview:

• Yanolja Cloud Solution Pvt. Ltd. (YCS), is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are seeking a highly analytical and results-driven Performance Marketing Specialist with 5+ years of experience to join our team. The core mission of this role is to manage and optimize digital advertising campaigns across key platforms—Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads—to drive qualified lead generation and maximize ROI for our B2B SaaS solutions.
• The ideal candidate must possess deep technical expertise, a strong analytical mindset, and a proven track record in executing paid campaigns tailored for diverse international markets (APAC, America, India, and Africa). This is a hands-on role requiring ownership of targets, rigorous A/B testing, and close collaboration with cross-functional teams.
• Should keep clear watch on leads to ensure quality

Roles & Responsibilities

• Plan, execute, and manage all performance marketing campaigns across Google (Search, Display, App), Meta (Facebook/Instagram), and LinkedIn, ensuring alignment with lead generation and revenue goals.
• Rigorously monitor and optimize bidding strategies, budgets, targeting parameters, and creative assets to continuously improve key metrics (ROAS, CPA, CTR, CPL, Conversion Rates).
• Work closely with the Design, Content, and Product teams to develop high-performing creatives, compelling ad copy, and optimized landing pages.
• Tailor messaging and campaigns to effectively resonate with specific target audiences in diverse regions, including APAC, America, India, and Africa.
• Stay current with all ad platform updates, policy changes, industry trends, and new ad formats to ensure compliance and leverage new growth opportunities.

Key Competencies

• 5+ years of hands-on expertise in setting up, optimizing, and scaling campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager with a proven track record of achieving ROI-driven lead generation.
• Expert command of GA4, Google Tag Manager, and conversion tracking implementation. Advanced proficiency in spreadsheet tools (Excel/Google Sheets) to conduct deep performance analysis and derive actionable insights.
• Preferred to have xperience in hospitality, travel, or B2B SaaS marketing; deep understanding of SaaS KPIs (CPA, LTV, lead quality) and the B2B sales cycle.
• Experience managing and tailoring campaigns for diverse international markets (APAC, America, Africa, etc.) is highly preferred.
• Excellent verbal and written communication skills with the ability to clearly present complex performance data and collaborate effectively with internal stakeholders and leadership.

Requirements:

• Minimum of 5 years of relevant, dedicated performance marketing experience.
• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• Required certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Labs.
• Proven ability to manage and effectively scale multi-channel digital advertising budgets.
• Deep operational understanding and focus on key performance indicators such as ROAS, CPA, CTR, and Conversion Rates.

Tools, KPIs, and Environment:

• Google Ads Manager: Campaign setup, bidding, keyword strategy, conversion tracking.
• Meta Business Suite: Pixel management, audience targeting, campaign optimization.
• LinkedIn Campaign Manager: B2B targeting, Lead Gen forms, Sponsored Content.
• GA4 & Google Tag Manager: Funnel tracking, data insights, performance measurement.
• Google Data Studio / Looker Studio: Reporting dashboards and performance visualization.