Performance Marketing Specialist

About the Role:

We are looking for a data-driven Performance Marketer to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate will have strong analytical skills, creative thinking, and a passion for driving measurable results through paid campaigns.

Key Responsibilities:

• Plan, execute, and manage performance marketing campaigns across Meta (Facebook & Instagram Ads), Google Ads, YouTube, LinkedIn, and other platforms.
• Optimize campaigns to meet ROI, CPL, and CPA targets.
• Perform A/B testing on ad creatives, copy, and landing pages to improve conversion rates.
• Track and analyze campaign performance metrics using Google Analytics, Ads Manager, and other analytics tools.
• Collaborate with the creative and content team to develop ad creatives and landing pages.
• Conduct keyword research, competitor analysis, and audience targeting to improve performance.
• Manage ad budgets efficiently and prepare weekly and monthly performance reports.
• Stay updated with the latest digital marketing trends, algorithm updates, and best practices.

Key Skills & Competencies:

• Strong experience in Google Ads, Meta Ads, and other performance channels.
• Proficiency in Google Analytics, Tag Manager, and UTM tracking.
• Excellent understanding of CPC, CPA, ROAS, and funnel metrics.
• Ability to analyze data and draw actionable insights.
• Strong copywriting and ad creative evaluation skills.
• Knowledge of SEO, retargeting, and email marketing automation is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of proven experience in performance marketing or digital advertising.
• Certification in Google Ads / Meta Ads is an advantage.

Key Performance Indicators (KPIs):

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR) & Conversion Rate (CVR)
• Lead Quality & Retention Metrics
• Campaign ROI

Salary Range:

₹18000 - 25000 per month (based on experience and performance)

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid time off

Work Location: In person