Performance Marketing Specialist

We’re looking for someone who knows how to run and scale campaigns across Google, Meta, and LinkedIn - someone who loves experimenting, tracking numbers, and finding smarter ways to grow. 

Roles & responsibilities:

• Own and deliver revenue, customer acquisition ( CAC) targets for a portfolio of courses, with focus on user growth and working on growth loops

• Lead and strategize ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring

• Regularly review and optimize all advertising campaigns for positive ROAS

• Identify key audience growth opportunities and transform ineffective campaigns

• Develop reports on the performance of campaigns at various frequencies

• Work with product, and analytics team to improve product experience and drive performance.

• Work at the trifecta of data, performance & creative to maximize impact for your marketing campaigns

• Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns

Key skills & qualifications:

• Experience of 4+ yrs in Performance marketing, growth marketing in consumer internet space

• Edtech Experience is mandatory

• Managed revenue delivery for portfolio, ideally with high budget management experience.

• Highly data driven and analytically very strong. This is a must have.