Performance Marketing Specialist

Performance Marketing Specialist

• Plan, execute, and optimize paid campaigns across

  Google Ads, Meta Ads (Facebook/Instagram), YouTube, Affiliate networks, and Marketplace Ad platforms (Amazon Ads, Flipkart Ads, etc.)

• Manage and scale

  marketplace performance campaigns

  including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional ads
• Own KPIs such as

  ROAS, CAC, CTR, Conversion Rate, AOV, and LTV

  across both D2C and marketplace channels
• Create audience segments, keyword strategies, and run

  A/B tests

  to improve targeting, creatives, and messaging
• Collaborate with creative, product, and analytics teams for campaign ideation,

  listing optimization

  , landing page optimization, and funnel improvement
• Set up and manage tracking using

  Meta Pixel, Google Tag Manager

  , marketplace reporting dashboards, and attribution tools
• Analyze campaign data and prepare

  weekly/monthly performance reports

  with actionable insights
• Stay updated on platform trends, algorithm updates, and industry best practices across digital and marketplace ecosystems
• Manage campaign budgets and ensure efficient spend allocation across platforms

• 5–8 years of hands-on experience

  in performance marketing
• Proven success in scaling

  D2C, e-commerce, and marketplace campaigns

• Strong understanding of performance metrics and analytics tools (

  Google Analytics, GA4, Hotjar, marketplace analytics, etc.

  )
• Proficient in tools such as

  Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads Console, Flipkart Ads

• Experience with

  remarketing, lookalike audiences, pixel-based campaigns, and keyword-driven marketplace ads

• Excellent

  Excel/Google Sheets

  and reporting skills
• Strong analytical mindset with a performance-first approach