Performance Marketing Specialist

Job Title:

Experience:

Job Type:

Joining:

Performance Marketing Specialist

You’ll be responsible for driving growth, enhancing ROI, and delivering measurable business results through strategic campaign execution and constant optimization.

Key Responsibilities:

1. Plan, execute, and manage

   performance marketing campaigns

   across Google Ads (Search, Display, YouTube), Facebook Ads (Meta suite), and other paid channels like Snapchat and affiliate platforms.
2. Monitor, analyze, and optimize campaigns to achieve KPIs such as

   CPA, CPL, ROAS, CTR, and LTV

   .
3. Regularly perform

   A/B testing

   , experiment with targeting strategies, and refine ad creatives to boost campaign effectiveness.
4. Interpret performance data to generate actionable insights and continuous improvements.
5. Collaborate closely with the account management and creative teams to build compelling, conversion-driven assets.
6. Conduct market research and competitive analysis to identify trends, gaps, and opportunities.
7. Manage budgets efficiently, ensuring cost-effective delivery without compromising on quality.
8. Stay current with digital advertising trends, platform updates, and new tools or technologies in the performance marketing space.

Required Skills & Qualifications:

1. 4+ years of hands-on experience

   in performance marketing with a focus on

   Google Ads and Facebook Ads

   .
2. Deep knowledge of campaign setup, audience targeting, budget management, remarketing, and bidding strategies on both platforms.
3. Proficiency in tools like

   Google Analytics, Facebook Business Manager, Google Tag Manager, Excel

   , and other reporting/optimization tools.
4. Strong analytical thinking with a data-driven approach to problem-solving and decision-making.
5. Excellent verbal and written communication skills for presenting insights and campaign results.
6. Strong organizational and project management skills; ability to juggle multiple campaigns across various platforms.

Desirable Knowledge:

1. In-depth understanding of

   conversion tracking, pixel implementation, and attribution models

   .
2. Familiarity with

   marketing automation platforms

   and CRM tools.
3. Strong grasp of

   consumer psychology

   and online behavior patterns.
4. Experience in

   lead generation, eCommerce performance campaigns

   , and funnel optimization.

Ideal Candidate Profile:

Self-Image:

• A highly driven individual who thrives on delivering tangible business results.
• A continuous learner, always exploring ways to optimize and scale campaigns.
• A creative thinker who isn't afraid to test, learn, and adapt quickly.

Teamwork Traits:

• A collaborative team player who communicates openly and supports peers.
• Possesses strong interpersonal skills and fosters positive working relationships.
• Proactively contributes ideas and insights to team discussions and planning.
• Operates with integrity — honesty is a core personal value.

Motivation:

• Passionate about digital marketing, performance optimization, and growth hacking.
• Enthusiastic about innovation and new advertising technologies.
• Committed to driving success and making a measurable impact on the business.

Google Ads and Facebook Ads