Performance Marketing Specialist

Position Overview:

We are looking for a Performance Marketing Specialist to work closely with leadership to drive holistic growth across all channels our D2C website, key marketplaces (Nykaa, Amazon, Blinkit, Myntra, Tira etc.), and growth marketing levers (performance, CRM, retention, insights). This role is ideal for someone who is highly numbers-driven, analytical, and entrepreneurial with a deep interest in scaling a modern beauty brand.

What Youll Do:

1. Growth OwnershipWork with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.Drive full-funnel growth: awareness ? traffic ? conversion ? repeat purchase ? LTV.Identify and execute quick wins as well as long-term growth experiments.2. D2C Website PerformanceMonitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.Partner with marketing to test landing pages, offers, content, and retention journeys.Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.3. Marketing & Performance InsightsWork closely with digital marketing to ensure strong ROAS, efficient CAC, and traffic growth.Build and monitor dashboards across campaigns, cohorts, and channel performance.Spot patterns, identify whats working, and double down on winning strategies.Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS4. Cross-functional CollaborationCollaborate with creative, operations, and product teams to align growth initiatives.Ensure inventory, supply, and campaigns are in sync for smooth customer experience.Play a central role in new product launch planning & execution across all channels.

What Were Looking For:

1 - 2 years of experience in growth / performance marketing / e-commerce / analytics (beauty, D2C, or FMCG preferred).Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.Numbers-driven mindset with a bias for execution.Strong communication and collaboration skills can work cross-functionally with multiple teams.Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.