Performance Marketing Specialist

Responsibilities:

• Monthly planning and strategizing PPC campaigns for respective Google PPC Ads / Amazon Ads / eCom

• Marketplace Ads platforms (Budget allocation by campaign types, projected acquisition, and conversion metrics, projected RoAS, etc.)

• Analysis of historic Google Ads reports / Amazon Business reports, Search term reports, etc. and planning for optimization based on the data

• Plan, activate, track, monitor and optimize campaigns its corresponding spends based on the data insights

• Setting up and managing Ad campaigns, Ad Groups, Ad copies, Keywords, Bid types, and budgets on a regular basis (based on historic performance, business requirements, etc.)

• Should have working knowledge of Google Ads platform, Amazon Vendor Central and Seller Central platforms, other eCom Marketplace Ads platforms

• Collaborate with Clients / internal Agency team and devise strategize and actions to optimize key KPIs like RoAS, CPCs and Conversion Rate and more.

• Daily / Weekly / Monthly tracking and reporting to Clients on key Paid Marketing campaign metrics

• Coordinating with internal Agency team or, with Client team towards ensuring proper analytics (GA4 tracking) in place for continued data tracking

Desired Candidate Profile

• 2-4 years of work experience in Google Ads platform and / or, Amazon / other eCom Marketplace Ads platforms

• Understanding of optimization tactics, monitor and managing changes on Google Ads / Amazon / other

• eCom Marketplace Ads platform to generated continued scale up in spends and improved RoAS

• Good written and verbal communication skills

• Analytical mindset and learning ability to spot data patterns and take needful actions accordingly

Desired Skill Sets

• Graduate of higher qualification in any stream

• Certification in Google Ads / Google Analytics / Amazon Ads

• A Certification / Course in Digital Marketing from any Institute

• Comfortable working with MS-Excel, Google Sheet and PowerPoint for reporting and planning purposes

Requirement:

• Immediate joining