Performance Marketing Specialist

Job Description

Performance Marketing Specialist Location: Jaipur, Corporate Office Moustache Department: Marketing Experience: 2-5 Years Reports To: Digital Marketing Manager Type: Full-time About Moustache Moustache is a new-age travel and hospitality brand with 30+ properties across India, offering everything from luxury getaways to backpacker experiences. We are redefining the way India travels and stays—offering unique experiences, immersive culture, and high-impact hospitality across all touchpoints. Role Overview We are looking for a data-driven Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta (Facebook + Instagram) , LinkedIn , Google Ads (Search, Display, YouTube) , and more. The primary KPI will be to maintain a cost-to-revenue ratio under 10% , while continuously scaling performance and acquiring high-quality leads/bookings. Key Responsibilities Strategize, implement, and manage paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads (Search, Display, Performance Max, YouTube). Optimize campaigns for ROI , CAC , ROAS , and cost-to-revenue , ensuring spends remain efficient and effective. Conduct detailed keyword research, A/B testing, audience segmentation, and competitor analysis. Create and manage landing pages in collaboration with the product and design teams to improve ad performance. Own the full performance funnel – from ad creative and copy to conversion tracking and attribution. Monitor campaign budgets, report on KPIs, and deliver actionable insights using Google Analytics, Google Tag Manager, Meta Pixel, etc. Stay up to date with the latest trends, platform updates, and algorithm changes. Collaborate closely with internal teams (SEO, Social Media, Influencer, Product) to create cohesive multi-channel campaigns. Key Performance Indicators (KPIs) Cost-to-Revenue Ratio: Must be maintained below 10% across all channels. Return on Ad Spend (ROAS): Minimum 5X average across all campaigns. Lead/Booking Volume: Monthly and quarterly targets aligned with business growth plans. Customer Acquisition Cost (CAC): Continuously optimized, with monthly reporting on YoY and MoM changes. Campaign CTR & Conversion Rate: Benchmarked against industry averages; continuous improvement expected. Bounce Rate & Session Duration: Monitored to ensure traffic quality and page experience are high. Budget Utilization: 95%+ of monthly budget to be used effectively with zero overspend. Requirements 2-5 years of hands-on experience managing paid marketing campaigns across Meta, Google Ads, and LinkedIn. Strong command over performance metrics and analytics tools (Google Analytics, GA4, GTM, Facebook Ads Manager, Google Ads Manager, etc.). Proven ability to drive high-quality leads/bookings with cost-to-revenue consistently under 10% . Excellent analytical skills with an eye for data and performance optimization. Experience in the hospitality or travel sector is a plus. Strong communication and teamwork skills. What We Offer A high-growth environment with ownership and creative freedom. Opportunity to shape performance strategy for a fast-growing hospitality brand. Work with a team of passionate, curious, and driven marketers. Exclusive stays and travel perks across Moustache properties. Ready to bring your numbers game to India's coolest travel brand? Show more Show less