Performance Marketing Specialist

Job Summary

Performance Marketing Specialist

Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Google, Meta, and LinkedIn platforms.
• Create and optimize ad copies, creatives, audience segmentation, and bidding strategies to meet performance goals (CPA, ROAS, CPL, etc.).
• Monitor and report campaign performance regularly using tools like CRM, Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
• Analyze key performance metrics and generate actionable insights to improve ROI.
• Conduct A/B testing on ad creatives, landing pages, and audience sets.
• Work closely with design, content, and web development teams to ensure alignment between ads and landing page experience.
• Manage campaign budgets effectively, ensuring optimal spend and pacing throughout the month.
• Stay updated on platform changes, new features, and industry trends to maintain a competitive edge.
  

Requirements

• Minimum 1 year of experience in performance marketing across Google, Meta, and LinkedIn Ads.
• Proven track record of managing and scaling campaigns with positive ROI.
• Solid understanding of digital marketing metrics (CTR, CPC, ROAS, CPM, etc.) and funnel performance.
• Experience with Google Analytics, Tag Manager, UTM tracking, and data interpretation.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Familiarity with tools like Hotjar, SEMrush, or similar will be a plus.
• Excellent communication skills and ability to translate campaign data into clear insights and recommendations.
• Bachelor’s degree in Marketing, Business, or related field preferred.
  

What We Offer

• A high-impact role in a growing digital-first company.
• Freedom to test, learn, and scale high-performing campaigns.
• Access to leading marketing tools and platforms.
• Supportive team culture with opportunities for career advancement.
• Performance-based bonuses and learning budget (if applicable).