Performance Marketing Specialist

Responsibilities

Growth & Marketing (Outcome Driven)

1. Launch, scale, and optimize

   Meta (FB/IG)

   and

   Google Ads

   for revenue and high ROAS.
2. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC.
   
3. Run weekly

   A/B tests

   for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA.
4. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics.
   
5. Identify opportunities to scale

   Advantage+

   , retargeting, and segmented prospecting campaigns.

Technical & Tracking (Coding Heavy)

1. Implement Meta Pixel,

   Meta Conversions API (CAPI)

   ,

   GA4

   , and

   GTM-based

   event tracking with complete deduplication.
2. Write, modify, and debug tracking scripts in

   Shopify Liquid

   and

   JavaScript

   for ViewContent, AddToCart, Purchase events, etc.
3. Customize Shopify themes (Dawn/OS 2.0) to inject

   event IDs

   ,

   external IDs

   , and schema without layout issues.
4. Handle

   scroll depth, video view, and button click tracking

   via dataLayer and GTM triggers.
5. Troubleshoot tracking issues and attribution mismatches between browser and server-side events.
   

Must-Have Skills

• 2+ years running Meta & Google Ads with proven ROAS.
  
• Shopify, GA4, GTM, and CAPI implementation experience.
  
• Ability to write and debug

  Shopify Liquid

  ,

  JavaScript

  , and handle JSON events.
• Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off.
  
• Must own a laptop and be available full-time in hybrid setup (Bangalore preferred).
  

Bonus Points If You Have

• Experience in

  womens fashion/eCommerce brands

  (e.g., Biba, Libas, House of Chikankari).
• Familiarity with

  WhatsApp API (Interakt/Gupshup)

  and automated flows.
• Shopify feed management experience for

  Google Shopping + Meta Catalog

  .
• Used tools like

  ChatGPT, Canva, AdCreative.ai

  to test creatives at scale.

Why Join Layas Marts?

• Be the

  revenue owner

  , not just an executor.
• Build India's next D2C success brand with a fast-moving founder.
  
• Work where

  performance > politics

  , and data > drama.
• Incentives tied directly to ROAS and revenue —

  your work is rewarded

  .