Job Title: Performance Marketing Specialist (Full-Time) Location: Bangalore Company: Layas Marts – Wear Your Heritage, Live Your Style Compensation: ₹10,000/month (Fixed) + Performance-Based Incentive (Up to 10%) Experience: 1–2 years preferred (Freshers with strong skills may apply) Why Join Layas Marts? We’re a growing startup — and we’ll be honest: we don’t offer big corporate perks or fancy offices (yet). But here’s what we can guarantee: You’ll work directly with the founder and get hands-on experience in every aspect of running a fashion business. You’ll learn how to build a brand from scratch You’ll take real ownership, not just follow instructions — and see the impact of your work daily . You’ll have the freedom to experiment, grow, and evolve — like a co-founder . Yes, the salary is modest to start — ₹10,000/month + performance-based incentives. But if you’re driven by growth, learning, and making something meaningful — this role will shape you into a future business leader . Let’s build something great together. About Layas Marts Layas Marts is a growing Indian D2C fashion brand for women, known for its ethnic and cotton wear collections that blend tradition with everyday comfort. We cater to both end-customers and boutique resellers. We're now hiring a Performance Marketing Specialist to drive consistent online sales and take our digital presence to the next level. Who We’re Looking For We need a result-oriented digital marketer who not only understands performance metrics and ad platforms but also connects with Indian women’s fashion trends . This role is ideal for someone who wants to grow fast, take ownership, and possibly evolve into a long-term leadership role. Key Responsibilities Paid Advertising & Campaign Execution Create, manage, and optimize ad campaigns across Facebook, Instagram, Google, and YouTube Execute A/B testing, audience segmentation, and budget control to improve ROI and conversions Monitor daily performance metrics and adjust strategies in real-time Run campaigns for both direct buyers and boutique resellers Social Media & Creative Strategy Work on social media strategies across Instagram, Facebook, YouTube Shorts , and Pinterest Edit creatives using tools like CapCut, Canva, VN , etc., to improve ad performance Understand fashion preferences of Indian women and align creative output accordingly Analytics & Reporting Track campaign KPIs (CTR, CPC, ROAS, Sales) and build actionable reports Analyze what's working and where to pivot for better campaign results Share insights with the team weekly and monthly Collaboration & Growth Alignment Coordinate with content creator for product drops. Contribute campaign ideas for both online traffic and offline pop-up sales Stay updated on marketing trends, fashion content, and consumer behavior Skills & Qualifications 1–2 years experience in digital performance marketing Hands-on with Meta Ads Manager, Google Ads , and analytics tools Proficient in content editing tools (Canva, CapCut, VN, etc.) Strong analytical mindset with ability to optimize ROI Understanding of fashion retail or e-commerce preferred Self-driven, accountable, and results-focused Compensation Fixed Salary: ₹10,000/month Incentive: Performance-based , up to 10% of sales — based on ROI, consistency, conversion rates, and ad efficiency The better your campaigns perform, the higher your earnings. Incentives will be reviewed based on real impact. Job Type: Full-time Pay: ₹10,000.00 - ₹12,000.00 per month Schedule: Day shift Supplemental Pay: Commission pay Ability to commute/relocate: Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Have own Laptop Want to be cofounder ? Interested in creating successful women fashion brand? Willingness to travel: 50% (Preferred) Work Location: In person Application Deadline: 30/05/2025 Expected Start Date: 06/06/2025

Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+, retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding) Implement Meta Pixel, Meta Conversions API (CAPI), GA4, and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs, external IDs, and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid, JavaScript, and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog. Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner, not just an executor. Build India's next D2C success brand with a fast-moving founder. . Incentives tied directly to ROAS and revenue — your work is rewarded. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Ability to commute/relocate: Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Have own Laptop What's your notice period? Which of these have you implemented directly (without an agency)? a) Meta Pixel Setup b) Meta Conversions API (CAPI) c) Google Tag Manager (GTM) d) GA4 Enhanced Ecommerce e) I’ve worked with an agency, not hands-on Are you comfortable editing Shopify Liquid or JavaScript for ad/event tracking? a) Yes, I’ve done it myself b) Yes, with some help c) No, but willing to learn d) No experience What is the best ROAS you have achieved on Meta or Google Ads? a) 1x – 2x b) 2x – 3x c) 3x – 5x d) 5x or higher e) I’ve not run ads directly Willingness to travel: 50% (Preferred) Work Location: In person Application Deadline: 20/07/2025

Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+, retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding) Implement Meta Pixel, Meta Conversions API (CAPI), GA4, and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs, external IDs, and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid, JavaScript, and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog. Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner, not just an executor. Build India's next D2C success brand with a fast-moving founder. . Incentives tied directly to ROAS and revenue — your work is rewarded. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Ability to commute/relocate: Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Have own Laptop What's your notice period? Which of these have you implemented directly (without an agency)? a) Meta Pixel Setup b) Meta Conversions API (CAPI) c) Google Tag Manager (GTM) d) GA4 Enhanced Ecommerce e) I’ve worked with an agency, not hands-on Are you comfortable editing Shopify Liquid or JavaScript for ad/event tracking? a) Yes, I’ve done it myself b) Yes, with some help c) No, but willing to learn d) No experience What is the best ROAS you have achieved on Meta or Google Ads? a) 1x – 2x b) 2x – 3x c) 3x – 5x d) 5x or higher e) I’ve not run ads directly Willingness to travel: 50% (Preferred) Work Location: In person Application Deadline: 20/07/2025