Performance Marketing Specialist

CONROAR

3 - 4 years

8 - 9 Lacs

india

Posted:2 hours ago| Platform: GlassDoor logo

Apply

Skills Required

marketing payroll leadership ads pipeline efficiency retargeting content messaging report optimization saas hubspot pardot reporting excel metrics sql certification data

Work Mode

On-site

Job Type

Full Time

Job Description

Performance Marketing Specialist

Employment Type: Full-time (Permanent role)

Client: Gurgaon-based Tech company

Experience: 3–4 years

Location: Gurgaon (Onsite)

About the Role

Conroar is hiring a Performance Marketing Specialist for a Gurgaon-based Tech client.

You’ll be on Conroar’s payroll and work directly with the client’s marketing leadership team to manage end-to-end LinkedIn Ads and paid acquisition campaigns focused on B2B lead generation.

The role suits someone analytical, hands-on with paid platforms, and capable of optimizing CAC and pipeline efficiency in a B2B tech demand-generation environment.

Key Responsibilities

Plan, launch, and manage LinkedIn Ads campaigns for lead generation and brand awareness.
Create and optimize audience segments based on firmographics, job titles, and intent data.
Manage Google Ads and retargeting campaigns as secondary channels.
Run A/B tests on ad creatives and landing pages to improve CTR and CPL.
Track performance using UTM tagging, GA4, and dashboards.
Collaborate with sales and content teams to align campaign messaging and targeting.
Report weekly and monthly performance with actionable insights.
Maintain budget pacing, bid adjustments, and ROI optimization across campaigns.
Stay updated on LinkedIn algorithm changes and new ad formats relevant to B2B Tech.

Requirements

3–4 years of performance marketing experience in a B2B or SaaS company.
Proven hands-on experience with LinkedIn Ads Manager (setup → optimization → reporting).
Working knowledge of Google Ads, GA4, and HubSpot/Pardot integrations.
Strong analytical and reporting skills (Excel, Sheets, or BI dashboards).
Understanding of B2B lead gen metrics (MQL, SQL, CPL, CAC, ROI).
Experience with retargeting, audience expansion, and budget optimization.
Certification in LinkedIn Ads or Google Ads is a plus.

Why Join via ConRoar

Full-time, stable employment with Conroar while working for a leading tech company.
Opportunity to run high-impact campaigns in global B2B markets.
Exposure to data-driven performance marketing and account-based strategies.
Clear career path toward Performance Marketing Manager roles.

Job Type: Full-time

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person