Performance Marketing Specialist

• Develop, implement, and manage paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok, and programmatic networks.
• Optimize campaign performance through A/B testing, bid management, audience segmentation, and creative iteration.
• Track, analyze, and report campaign performance metrics (CPC, CPA, CTR, ROAS, etc) and provide actionable insights.
• Collaborate with the creative and content teams to develop high-performing ad copies, visuals, and landing pages.
• Manage and allocate digital advertising budgets to maximize ROI.
• Conduct keyword research, competitive analysis, and market trend studies.
• Use analytics tools (eg, Google Analytics, GA4, Data Studio, Looker, Mixpanel) to evaluate campaign effectiveness.
• Support SEO and organic growth initiatives as needed.
• Stay updated with industry trends, emerging ad tech, and new digital marketing opportunities.

Key Skills & Competencies

• Proven experience in performance marketing, paid search, and social media advertising.
• Strong understanding of digital marketing KPIs and attribution models.
• Expertise in Google Ads, Meta Ads Manager, and analytics platforms.
• Proficient in Excel/Google Sheets and comfortable working with large data sets.
• Experience with marketing automation tools (eg, HubSpot, Marketo) is a plus.
• Analytical thinker with excellent problem-solving and decision-making skills.
• Strong project management and communication abilities.

Qualifications

• bachelors degree in Marketing, Business, Communications, or related field.
• 2-5 years of experience in digital or performance marketing roles.
• Certifications (preferred): Google Ads, Meta Blueprint, or HubSpot Marketing.

Performance Indicators (KPIs)

• Return on Ad Spend (ROAS).
• Cost per Acquisition (CPA) / Cost per Lead (CPL).
• Click-through Rate (CTR).
• Conversion Rate Optimization (CRO).
• Campaign ROI and budget adherence.