Performance Marketing Manager

Company Description:

TripXL, established in 2024, is a global marketplace dedicated to enhancing the hospitality and travel industries with tailor-made services. Our objective is to elevate industry standards by connecting travelers worldwide with authentic local experiences. We prioritize turning customers' dream vacations into reality and empower travelers to design their ideal trips based on individual preferences. TripXL’s technology-first approach, innovation-led creativity, and authenticity form the core of our business, ensuring a seamless travel experience. Our commitment and regional insights have firmly established our reputation in the industry.

Role Description:

This is a full-time, on-site role for a Performance Marketing Manager located in Gurugram. The Performance Marketing Manager will be responsible for developing and executing performance marketing strategies, managing online marketing campaigns, and analyzing their effectiveness. The candidate will also be responsible for optimizing ad performance, managing budgets, overseeing digital analytics, and collaborating with various teams to drive growth. The role involves continuous tracking of key performance metrics and adjusting strategies accordingly to maximize ROI.

Qualifications:

• Experience in Google Ads, Meta Ads, and other online advertising platforms
• Proficiency in data analysis, A/B testing, and performance tracking
• Skills in budget management, cost analysis, and financial forecasting
• Strong understanding of SEO, SEM, and other web analytics tools
• Excellent communication and teamwork skills
• Ability to manage multiple projects and meet deadlines
• Bachelor's degree in Marketing, Business, or a related field
• Previous experience in the travel or hospitality industry is a plus