Performance Marketing Manager

1. Performance Strategy & Budgeting

• Develop and execute the performance marketing strategy for all projects.
• Manage digital budgets, forecasting, and ROI to maximize lead quality and conversions.

2. Media Planning & Optimization

• Run and optimize campaigns across Google, Meta, YouTube, Programmatic, Portals, and Affiliates.
• Improve targeting, bidding, retargeting, and audience segmentation for premium real estate buyers.

3. Creative Coordination

• Create performance-driven creative briefs and manage A/B testing of ads and content.
• Work closely with the Creative team to ensure relevant, refreshed, and high-performing assets.

4. Campaign Execution & Funnel Management

• Oversee end-to-end campaign setup, tracking, QA, and optimization.
• Improve landing pages, conversion flows, and user experience to boost leads and site visits.

5. Data, Analytics & Reporting

• Build dashboards and maintain full-funnel visibility from impressions to bookings.
• Implement attribution models and analyze funnel gaps to improve efficiency.

6. CRM & Automation

• Manage lead nurturing journeys on Salesforce Marketing Cloud and WhatsApp automation.
• Ensure smooth transitions from Lead → QL → Site Visit → Booking.

7. Competitor & Market Insights

• Track competitor ads, messaging, and market trends to refine strategy.

8. Agency & Team Management

• Manage performance agencies and ensure delivery of KPIs.
• Mentor internal team members on tools, analytics, and best practices.

Candidates exp in similar position preffered.

Job Type: Full-time

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Do you have exp in Performance Marketing?

Work Location: In person