Performance Marketing Manager

Company Description

It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India.

We launched the app in Jan 2021, and now have more than 1 million downloads of the app. We support more than 200k businesses and operate at scale.

Founded in 2020, we have raised capital from top-tier investors including Y Combinator, DoorDash Inc.’s Gokul Rajaram, former Tinder and Spotify executive Sriram Krishnan and former Facebook executive Anand Chandraskeran.

Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy.

We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best.

Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow.

And we are just getting started! 

Website :

LinkedIn :

Job Location – Gurgaon

Role Description

We are seeking a Performance Marketing Manager to join our team on a full-time, on-site basis at our Gurugram office. The role involves developing, managing, and optimizing digital marketing campaigns, analyzing performance data, and ensuring KPIs are achieved. You will oversee paid advertising strategies across various platforms, manage budgets effectively, and lead efforts to increase customer acquisition and retention. Collaboration with cross-functional teams to align marketing strategies with business goals is a key aspect of the role.

Qualifications

• Strong expertise in managing paid marketing campaigns, including LinkedIn Ads, Google Ads, Facebook Ads, and other relevant platforms
• Proficiency in performance analysis, data-driven decision making, and tools like Google Analytics
• Knowledge of conversion rate optimization and A/B testing
• Experience with campaign management, targeting strategies, and budget allocation
• Excellent analytical and problem-solving skills
• Ability to work collaboratively with cross-functional teams
• Strong communication and presentation skills
• Minimum of a bachelor's degree in Marketing, Business, or related field
• Proven experience in a similar marketing role is highly desirable