Performance Marketing Manager

Location: Gurugram
Company: Doors Studio (Signtific Advertising Pvt. Ltd.)
Experience: 5+ Years
Type: Full-time

About the Role

We are looking for a highly analytical and growth-driven Performance Marketing Manager who can lead, optimise, and scale paid marketing campaigns across multiple digital channels. The ideal candidate must have hands-on experience with ROI-focused campaigns and a strategic mindset to drive measurable business results.

Key ResponsibilitiesCampaign Strategy & Execution

• Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Build and manage full-funnel paid strategies for acquisition, retargeting, and retention.
• Own budgets, pacing, and monthly ROAS/ROI performance.

E-commerce or Service Campaigns (Based on Requirement)

• For E-commerce: Manage sales campaigns, cost-per-sale, ROAS, marketplace ads (Amazon, Flipkart), and product listing optimisations.
• For Services: Manage lead generation, cost-per-lead, PPC, and conversion-focused campaigns.

Data & Optimization

• Conduct keyword research, audience segmentation, competitor analysis, and A/B testing.
• Optimize ads, landing pages, and funnels for maximum impact.
• Monitor campaign performance and present insights, dashboards, and reports.

Cross-functional Collaboration

• Work closely with creative, content, SEO, and tech teams to align campaign objectives with overall marketing goals.
• Brief design teams on creatives required for ads.

Tools Expertise

• Google Ads, GA4, Google Tag Manager (GTM)
• Meta Business Manager
• Amazon/Flipkart Ad Console
• CRM & Automation tools

Required Skills & Qualifications

• 5+ years of hands-on experience in performance marketing.
• Strong understanding of both e-commerce and service-based funnel metrics.
• Proven track record of achieving high ROAS and reducing CPL.
• Advanced analytical skills with Excel/Sheets, dashboards, and reporting.
• Ability to manage high budgets and deliver consistent results.
• Strong communication and team management skills.

Good to Have

• Experience with marketing automation (HubSpot/Zoho/ActiveCampaign).
• Certification in Google Ads or Meta Ads.
• Exposure to creative testing frameworks.

Why Join Us

• Fast-growing digital & creative agency
• Performance-driven culture
• Opportunity to work with top brands across industries
• Space to innovate, test, and scale ideas

Job Type: Full-time

Pay: ₹322,573.44 - ₹1,017,672.45 per year

Benefits:

• Leave encashment
• Life insurance
• Paid sick time
• Paid time off

Work Location: In person