Performance Marketing Manager

Key Responsibilities:

Growth Strategy & Execution:

Define and execute a comprehensive growth strategy across paid, organic,referral, partnerships, and lifecycle marketing.

Lead full-funnel optimization (acquisition activation retention

monetization).

Design and run growth experiments to validate new acquisition channels and conversion tactics.

Performance Marketing:

• Manage large-scale budgets across Meta, Google, programmatic, affiliates,and influencer channels.

• Optimize campaigns for CAC, ROAS, and retention metrics.

• Build a multi-channel attribution framework to measure impact accurately.

Lifecycle & Retention Marketing:

• Partner with CRM and product teams to drive engagement and repeat

purchases via email, push notifications, SMS, and in-app messaging.

• Implement segmentation and personalization to improve retention and

order frequency.

Analytics & Insights:

• Define KPIs and build dashboards to monitor growth performance.

• Conduct cohort analysis and funnel diagnostics to identify drop-offs and opportunities.

Key Requirements:

• 5 to 8 years of experience in growth or performance marketing roles, preferablyin eCommerce, food/grocery delivery, or consumer tech.

• Proven expertise in digital marketing platforms (Google Ads, Meta Ads,

ASO, affiliate, influencer marketing).

• Strong analytical and data interpretation skills; experience with tools like Appsflyer, CleverTap, Tableau.

• Demonstrated ability to optimize CAC/LTV and scale user acquisition

profitably.

• Experience with A/B testing, conversion rate optimization (CRO), and

marketing automation tools.

• Strong leadership, communication, and stakeholder management skills.

What We Offer:

• Opportunity to own growth for a high-potential grocery eCommerce

platform.

• Dynamic startup environment with autonomy and fast decision-making.

• The chance to shape how millions of users shop for groceries.