Performance Marketing Manager

Company Profile:

Holistique Beauty

Job Summary:

Performance Marketing Manager

Key Responsibilities:

Campaign Strategy & Execution:

• Plan and execute paid media campaigns across Google Ads, Meta (Facebook/Instagram), and marketplace ads (Amazon, Flipkart, Myntra, etc.).
• Own end-to-end campaign management — from audience targeting and creative briefing to execution, monitoring, and reporting.

Performance Optimization:

• Continuously track KPIs like ROAS, CAC, CTR, conversion rates, and AOV across campaigns.
• Optimize ad spends, bidding strategies, and creatives based on data insights and A/B testing.

Marketplace Ad Management:

• Manage performance marketing campaigns on e-commerce marketplaces (Amazon Ads, Flipkart PLA, Myntra Ads).
• Coordinate with marketplace account managers to leverage promotional opportunities and increase visibility.

Analytics & Reporting:

• Monitor and analyze performance dashboards using tools like Google Analytics, Facebook Ads Manager, and marketplace portals.
• Prepare weekly/monthly campaign reports and insights to inform broader business decisions.

Budget Management:

• Allocate and manage monthly budgets across different platforms and channels.
• Ensure efficient use of budgets to meet ROI and acquisition targets.

Collaboration & Coordination:

• Work with the creative team to develop effective ad assets and landing pages.
• Collaborate with the e-commerce team for product visibility, offers, and conversion alignment.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 3–5 years of hands-on experience in performance marketing, preferably in D2C or E-commerce.
• Proficiency in running campaigns on Google Ads, Meta Ads, and e-commerce platforms (Amazon, Flipkart, Myntra, etc.).
• Strong analytical skills and experience with tools like Google Analytics, Meta Business Manager, and Excel.
• Deep understanding of digital customer journeys and funnel optimization.

Preferred Qualifications:

• Google Ads and Meta Blueprint Certifications.
• Prior experience in scaling D2C brands or e-commerce-led campaigns.
• Knowledge of SEO, affiliate marketing, and CRM tools is a plus.

Location: Worli Mumbai

Company website: https://holistique.in/

** Candidates willing to travel to Worli & Work from Office should only apply.