Job
Description
** Only Candidates who have worked with skincare, beauty and personal care Brands May Apply Job Overview: We are looking for E-Commerce Lead with 12-15 Years of experience who will be responsible for driving the growth and success of e-commerce sales channels by managing key performance metrics, ensuring sales budget achievement, and implementing strategic initiatives for visibility, search, and discount management. The ideal candidate will have a strong background in digital marketing, marketplace management, and data-driven decision-making. Key Responsibilities: Sales Budget and Proforma Achievement • Develop and manage sales forecasts, ensuring alignment with business objectives. • Create and execute sales strategies to achieve monthly, quarterly, and annual revenue targets. • Monitor sales performance across e-commerce platforms and take corrective actions when necessary. • Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets. Visibility and Search Optimization • Design and implement paid and organic visibility campaigns to drive traffic and conversions. • Manage keyword bidding strategies to improve product search rankings and discoverability. • Collaborate with internal teams to ensure optimal content, creatives, and product listings. Discount and Promotion Strategy • Develop effective discounting strategies to boost sales without compromising margins. • Track competitor activities and adjust promotional plans accordingly. • Ensure seamless execution of promotional campaigns with clear communication to stakeholders. Marketplace Management • Manage key marketplace relationships to secure visibility opportunities and negotiate promotions. • Collaborate with marketplace account managers to improve platform performance. • Ensure timely product uploads, inventory updates, and order fulfillment processes. Analytics and Reporting • Develop dashboards to track sales performance, budget utilization, and ROI metrics. • Conduct detailed performance analysis to identify gaps and opportunities for growth. • Provide regular reports with actionable insights to senior management. Qualifications & Skills Required: • Bachelor’s/Master’s degree in Business Administration, Marketing, or a related field. • 12 -15 years of experience in e-commerce management, sales budgeting, and digital marketing. • Strong understanding of marketplace algorithms, SEO, and digital advertising strategies. • Proven track record of achieving sales targets and maximizing ROI. • Excellent analytical, communication, and stakeholder management skills. Key Performance Indicators (KPIs): • Achievement of sales budget targets. • ROI from visibility, search, and discount campaigns. • Marketplace growth in terms of sales, traffic, and conversion rates. • Effective budget utilization with minimal variance. Location - Worli, Mumbai Candidates residing in Mumbai or willing to travel 5 days a week to Worli, Mumbai can apply Show more Show less
