Marketing Head GLIDE Brands

Job Description

**Only Candidates who have worked with skincare, beauty and personal care Brands May Apply. Role Overview: GLIDE Brands is seeking an experienced Marketing Head from Beauty and Skincare Industry with a proven track record in driving sales and building premium consumer brands, particularly in the skincare & derma. This role demands expertise in digital-first strategies, P&L management, and leveraging AI for innovative marketing campaigns. Key Responsibilities: 1. Marketing Strategy & P&L Ownership• Lead the brand’s growth strategy, ensuring alignment with revenue and profitability goals.• Collaborate closely with e-commerce and retail sales teams to deliver impactful and integrated campaigns.2. Digital Marketing & AI Integration• Drive performance marketing across Meta, Google, and YouTube with a focus on ROI.• Use AI tools to create dynamic, personalized content and optimize marketing efforts.• Oversee influencer marketing to strengthen brand visibility and engagement.3. Skincare & Derma Expertise along with Content Creation• Apply knowledge of skincare and Derma brands and products to craft compelling, product-focused campaigns.• Develop innovative storytelling strategies to highlight product benefits across platforms.4. Sales & Market Execution• Align marketing initiatives with sales objectives for e-commerce platforms (Amazon, Nykaa, Flipkart) and retail.• Lead campaigns to drive consumer demand and boost sales performance.5. Insights & Innovation• Analyze market trends and customer behavior to identify new growth opportunities.• Introduce innovative marketing approaches and technologies to stay ahead of competitors. Key Qualifications : • Experience: Minimum 10 years in marketing with significant experience in skincare, beauty and Derma Brands.• Digital Marketing Expertise: Strong experience in performance marketing, influencer strategies, and social media campaigns.• P&L Management: Proven ability to manage P&L and deliver measurable business results.• Education: MBA or equivalent degree preferred.• AI Integration: Hands-on experience using AI tools for personalized content and campaign optimization is a plus. What We Offer : • Opportunity to lead a global brand in one of its fastest-growing markets.• A dynamic and entrepreneurial work environment with focus on innovation.• Competitive salary and performance-driven incentives. Passion for marketing? Leadership in your DNA?🚀 Let’s talk!☎️ Drop your resume on shraddha.lad@workstore.in Location - Worli, Mumbai(Candidates residing in Mumbai or willing to travel 5 days a week to Worli, Mumbai can apply)