Marketing Head GLIDE Brands

Job Description

**Only Candidates who have worked with skincare, beauty and personal care Brands May Apply. Role Overview: GLIDE Brands is seeking an experienced Marketing Head from Beauty and Skincare Industry with a proven track record in driving sales and building premium consumer brands, particularly in the skincare & derma. This role demands expertise in digital-first strategies, P&L management, and leveraging AI for innovative marketing campaigns. Key Responsibilities: 1. Marketing Strategy & P&L Ownership • Lead the brand’s growth strategy, ensuring alignment with revenue and profitability goals. • Collaborate closely with e-commerce and retail sales teams to deliver impactful and integrated campaigns. 2. Digital Marketing & AI Integration • Drive performance marketing across Meta, Google, and YouTube with a focus on ROI. • Use AI tools to create dynamic, personalized content and optimize marketing efforts. • Oversee influencer marketing to strengthen brand visibility and engagement. 3. Skincare & Derma Expertise along with Content Creation • Apply knowledge of skincare and Derma brands and products to craft compelling, product-focused campaigns. • Develop innovative storytelling strategies to highlight product benefits across platforms. 4. Sales & Market Execution • Align marketing initiatives with sales objectives for e-commerce platforms (Amazon, Nykaa, Flipkart) and retail. • Lead campaigns to drive consumer demand and boost sales performance. 5. Insights & Innovation • Analyze market trends and customer behavior to identify new growth opportunities. • Introduce innovative marketing approaches and technologies to stay ahead of competitors. Key Qualifications : • Experience: Minimum 10 years in marketing with significant experience in skincare, beauty and Derma Brands. • Digital Marketing Expertise: Strong experience in performance marketing, influencer strategies, and social media campaigns. • P&L Management: Proven ability to manage P&L and deliver measurable business results. • Education: MBA or equivalent degree preferred. • AI Integration: Hands-on experience using AI tools for personalized content and campaign optimization is a plus. What We Offer : • Opportunity to lead a global brand in one of its fastest-growing markets. • A dynamic and entrepreneurial work environment with focus on innovation. • Competitive salary and performance-driven incentives. Passion for marketing? Leadership in your DNA? 🚀 Let’s talk! ☎️ Drop your resume on shraddha.lad@workstore.in Location - Worli, Mumbai (Candidates residing in Mumbai or willing to travel 5 days a week to Worli, Mumbai can apply) Show more Show less