Performance Marketing Manager

About the Role

Performance Marketing Manager

What You'll Own:

Paid Channel Mastery & Execution

• Own and aggressively manage

  large-scale performance marketing budgets across

  Google Ads (Search, Display, PMax)

  ,

  Meta (Facebook/Instagram)

  ,

  YouTube

  , and programmatic platforms to generate qualified patient leads and drive clinic visits.
• Design, launch, and manage data-driven campaigns across these channels, ensuring strict adherence to budget and optimal channel mix.

Optimization, ROI, and Data Rigor

• Relentlessly track, analyze, and optimize

  Cost Per Acquisition (CPA)

  and

  Return on Ad Spend (ROAS)

  . Implement daily optimizations for maximum efficiency and sustained patient acquisition growth.
• Set up and track campaign budgets, performance metrics, and patient acquisition costs, optimizing for the lowest cost per conversion while maintaining quality.

A/B Testing and Growth Iteration

• Design and execute a

  high-tempo A/B testing matrix

  across creatives, landing pages, target segments, bidding strategies, and regions to unlock incremental conversion growth.
• Experiment and conduct rigorous testing across target segments, regions, and channels to drive continuous improvement.

Creative, Content, and Conversion Alignment

• Collaborate intensely with the

  Medical Content

  and Design teams to co-create high-converting, medically accurate, and empathetic ad copy/creatives and seamless landing page experiences.
• Ensure all digital assets and landing pages are optimized for conversion rate maximization.

Local Digital Footprint and Integration

• Oversee and optimize

  Local SEO

  ,

  Google My Business (GMB)

  profiles, and online reputation management to maximize local visibility and clinic footfall.
• Coordinate digital efforts with offline activities (BTL, institutional tie-ups, referral programs) for integrated patient outreach.

What We’re Looking For:

Experience

•  

  5-10 years

  of hands-on, dedicated

  Performance Marketing

  experience, with prior expertise in Google Ads, Meta Ads, and lead-gen strategies for healthcare, D2C, or tech brands.
• Track record of managing large budgets and driving

  measurable patient/lead acquisition

  and strong ROI.

Skills & Expertise

• Advanced proficiency in analytics (Google Analytics 4, Meta Ads Manager, healthcare attribution tools).
• Strong grasp of healthcare consumer segments and direct-response tactics in medical marketing.
• Capacity to manage tight deadlines and multiple projects simultaneously in a fast-paced health-tech environment.

Leadership & Soft Skills

• Creative thinking with the ability to write/adapt medically accurate, empathetic content for digital campaigns.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• A proactive and persistent individual who stays updated on health-tech marketing trends, digital regulations, and global best practices.

Education

• Master’s degree in Marketing, Business Administration, or a related field from a Top-Tier institution is highly desirable.

What You’ll Get:

• A mission-critical role with

  direct and measurable impact

  on QI Spine’s patient acquisition and growth trajectory.
• The unparalleled opportunity to

  build and innovate

  the entire performance marketing engine of a rapidly scaling healthcare organization.

• High ownership

  and direct accountability for key strategic areas, with exceptional visibility within the senior leadership team.
• A challenging yet immensely rewarding environment where your expertise directly translates into tangible improvements in patient outreach and business growth.
• A workplace where your contributions aren't just possible—they're expected—and where you can truly be a "

  QIpreneur

  ," shaping the future of healthcare from the ground up.

Let's build better spine care! www.qispine.com