Performance Marketing Manager

As a Performance Marketing Manager (Meta-Heavy) at PlanetSpark in Gurgaon, your role will involve the following responsibilities: - **Category Ownership:** - Own and drive key business metrics for the assigned category such as Revenue, ROAS, Contribution Margin, Demos, and Leads. - Act as a mini-CEO for your category, responsible for driving all levers of growth and profitability. - **Meta-Heavy Performance Marketing:** - Lead and scale Meta Ads (Facebook & Instagram) as the primary acquisition and retargeting channel. - Design, execute, and optimize full-funnel paid campaigns across Meta platforms from awareness to conversion. - Manage high monthly spends with a focus on ROAS, CAC, CTR, and CVR. - Collaborate with the creative team to ideate thumb-stopping ad creatives, copies, and video concepts. - Continuously test new audiences, ad formats, placements, and bidding strategies for maximizing performance. - **Additional Channel Management:** - Run Google Search, YouTube Discovery, and Display campaigns to supplement Meta-driven performance. - Explore emerging paid channels for diversification and incremental growth. - **Category Development:** - Collaborate with Product, Sales, and Creative teams to enhance the entire lead-to-demo funnel. - Work on category messaging, product packaging, pricing, and communication to improve customer conversion. - Provide sales teams with insights and performance data for better closure rates. **Qualifications Required:** - Education: - B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent) is mandatory. - Experience: - 4-7 years of hands-on experience in performance marketing with a strong focus on Meta Ads. - Prior experience in a fast-paced startup or consumer tech company is highly preferred. - Skills: - Proven expertise in running large-scale Meta campaigns. - Strong analytical skills and proficiency with data tools like Excel, Google Analytics, Ads Manager. - Excellent communication and collaboration abilities. - Ability to independently own and scale a business category. At PlanetSpark, you will find a high-impact role, working directly with founders and senior leadership in a fast-paced, meritocratic, and growth-oriented culture. Join us in redefining how kids learn essential life skills worldwide. If this opportunity excites you, please connect with eshita.singh@planetspark.in.,