Performance Marketing Manager

Performance Marketing Executive

Company:

Location

Experience

Employment Type:

Apply at:

Role Overview

The Performance Marketing Executive will plan, launch, and optimize multi-channel

paid campaigns that drive measurable business outcomes. You’ll manage daily

campaign operations across Google, LinkedIn, Meta, and other platforms,

continuously improving performance through strategic experimentation and data

analysis.This is an entrepreneurial role designed for someone who wants to take

complete ownership of our performance marketing function and drive it to new

heights.

Key Responsibilities

● Plan, execute, and optimize paid marketing campaigns across Google Ads,

Meta (Facebook/Instagram), and LinkedIn.

● Conduct keyword planning, audience targeting, bid optimization, and A/B

testing to improve ROI.

● Track analytics, generate insights, and prepare performance reports using

Google Analytics, GA4, and ad platform dashboards.

● Collaborate with content and design teams to create compelling ad creatives

and landing pages.

● Identify opportunities to scale campaigns and propose data-driven

recommendations.

● Stay updated on the latest digital marketing tools, trends, and platform

policies to maintain campaign compliance and performance.

● Ensure campaigns align with client objectives, brand tone, and measurable

goals.

What We’re Looking For

3–5 years of hands-on experience

campaigns.

●Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign

Manager.

●Good understanding of conversion tracking, audience segmentation, and

retargeting.

●Strong analytical skills with working knowledge of Google Analytics, Tag

Manager, and UTM tracking.

●Comfort using tools like Excel, Data Studio, or Looker for reporting.

●Data visualization skills using Google Data Studio, Tableau, or similar

platforms

●Advanced Excel/Google Sheets skills for complex data analysis and modeling

●Fast learner with attention to detail, curiosity, and a proactive mindset.

●Excellent communication and collaboration skills.

Creative Problem-Solving & Innovation

Creative strategist

effectively with creative teams

System builder

scaling success

Cross-functional collaborator

results through others

Preferred Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Google Ads and Facebook Blueprint certifications

Experience with e-commerce or lead generation campaigns

Knowledge of other advertising platforms (Twitter, TikTok, etc.)

Why Join The Lemon Theory

Work directly with founders and high-impact brands.

Learn, experiment, and grow in a performance-first culture.

Freedom to innovate and own campaigns end-to-end.

A results-driven team that values creativity as much as precision.

About The Lemon Theory

The Lemon Theory is a data-driven digital marketing agency specializing in growth

marketing and performance marketing for B2B & B2C brands. We design and

execute multi-channel campaigns that prioritize measurable ROI and scalable

customer acquisition. Our core services include Google Ads, B2B/B2C and Metaadvertising, conversion rate optimization through landing page and funnel

improvements, automated email and WhatsApp marketing sequences, and

advanced analytics with real-time dashboards. We focus on turning marketing effort

into revenue through rigorous experimentation, deep data insights, and tailored

strategies

Ready to make an impact with data-driven marketing?

and help us scale our performance marketing efforts to new heights.

Email us at:

The Lemon Theory is an equal opportunity employer committed to diversity and

inclusion.