The Lemon Theory

Performance Marketing Executive Company: The Lemon Theory Location : Remote / Surat / Kolkata Experience : Min 3–5 years Employment Type: Full-Time Apply at: hello@thelemontheory.com Role Overview The Performance Marketing Executive will plan, launch, and optimize multi-channel paid campaigns that drive measurable business outcomes. You’ll manage daily campaign operations across Google, LinkedIn, Meta, and other platforms, continuously improving performance through strategic experimentation and data analysis.This is an entrepreneurial role designed for someone who wants to take complete ownership of our performance marketing function and drive it to new heights. Key Responsibilities ● Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. ● Conduct keyword planning, audience targeting, bid optimization, and A/B testing to improve ROI. ● Track analytics, generate insights, and prepare performance reports using Google Analytics, GA4, and ad platform dashboards. ● Collaborate with content and design teams to create compelling ad creatives and landing pages. ● Identify opportunities to scale campaigns and propose data-driven recommendations. ● Stay updated on the latest digital marketing tools, trends, and platform policies to maintain campaign compliance and performance. ● Ensure campaigns align with client objectives, brand tone, and measurable goals. What We’re Looking For ● 3–5 years of hands-on experience in managing performance marketing campaigns. ●Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. ●Good understanding of conversion tracking, audience segmentation, and retargeting. ●Strong analytical skills with working knowledge of Google Analytics, Tag Manager, and UTM tracking. ●Comfort using tools like Excel, Data Studio, or Looker for reporting. ●Data visualization skills using Google Data Studio, Tableau, or similar platforms ●Advanced Excel/Google Sheets skills for complex data analysis and modeling ●Fast learner with attention to detail, curiosity, and a proactive mindset. ●Excellent communication and collaboration skills. Creative Problem-Solving & Innovation Creative strategist who can develop compelling ad concepts and work effectively with creative teams System builder who creates repeatable processes and frameworks for scaling success Cross-functional collaborator who can influence without authority and drive results through others Preferred Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Google Ads and Facebook Blueprint certifications Experience with e-commerce or lead generation campaigns Knowledge of other advertising platforms (Twitter, TikTok, etc.) Why Join The Lemon Theory Work directly with founders and high-impact brands. Learn, experiment, and grow in a performance-first culture. Freedom to innovate and own campaigns end-to-end. A results-driven team that values creativity as much as precision. About The Lemon Theory The Lemon Theory is a data-driven digital marketing agency specializing in growth marketing and performance marketing for B2B & B2C brands. We design and execute multi-channel campaigns that prioritize measurable ROI and scalable customer acquisition. Our core services include Google Ads, B2B/B2C and Metaadvertising, conversion rate optimization through landing page and funnel improvements, automated email and WhatsApp marketing sequences, and advanced analytics with real-time dashboards. We focus on turning marketing effort into revenue through rigorous experimentation, deep data insights, and tailored strategies Ready to make an impact with data-driven marketing? Join The Lemon Theory and help us scale our performance marketing efforts to new heights. Email us at: hello@thelemontheory.com The Lemon Theory is an equal opportunity employer committed to diversity and inclusion.