Job
Description
As a Performance Marketing Manager at Nutristar Health & Wellness Brand, you will play a crucial role in enhancing lives through scientifically-backed nutrition and holistic well-being solutions. Your primary focus will be on managing and scaling performance marketing campaigns across various digital platforms to drive customer acquisition and retention efforts. Key Responsibilities: - Plan, manage, and scale performance marketing campaigns across Google Ads, Meta Ads, and other paid channels. - Optimize key metrics like ROAS, CAC, CTR, and conversion rates through A/B testing and audience segmentation. - Develop and manage ecommerce performance strategies on Shopify, including landing page optimization and conversion rate improvement. - Implement data-driven retargeting, funnel-based ads, and remarketing strategies. - Utilize tools like Google Analytics, Meta Ads Manager, Klaviyo for performance measurement and optimization. - Drive retention marketing through email flows, SMS campaigns, and loyalty initiatives. - Collaborate with creative, content, and product teams for developing high-converting ad creatives and customer journeys. - Analyze consumer behavior to provide actionable insights for continuous improvement. - Efficiently manage and allocate advertising budgets across platforms. - Stay updated with industry trends, algorithms, and platform changes to maintain a competitive advantage. Required Skills & Qualifications: - Bachelor's degree in Marketing, Business, or related field (MBA preferred). - 4-7 years of hands-on experience in performance marketing and ecommerce. - Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and Shopify. - Experience with retention marketing tools like Klaviyo, Mailchimp, or similar. - Strong analytical skills to translate data into strategic insights. - Excellent communication, coordination, and project management abilities. - Passion for health, wellness, and consumer well-being is a plus. In addition to the challenging role, Nutristar Health & Wellness Brand offers a collaborative team environment, competitive fixed salary of 40,000 - 45,000/month plus performance incentives, and growth opportunities in the full-funnel ecommerce strategy. Health insurance is provided as a benefit, and the work location is in person during day shifts. If you are passionate about making a difference in health and wellness through performance marketing, we encourage you to share your updated resume at anushka@nutristar.in for consideration. As a Performance Marketing Manager at Nutristar Health & Wellness Brand, you will play a crucial role in enhancing lives through scientifically-backed nutrition and holistic well-being solutions. Your primary focus will be on managing and scaling performance marketing campaigns across various digital platforms to drive customer acquisition and retention efforts. Key Responsibilities: - Plan, manage, and scale performance marketing campaigns across Google Ads, Meta Ads, and other paid channels. - Optimize key metrics like ROAS, CAC, CTR, and conversion rates through A/B testing and audience segmentation. - Develop and manage ecommerce performance strategies on Shopify, including landing page optimization and conversion rate improvement. - Implement data-driven retargeting, funnel-based ads, and remarketing strategies. - Utilize tools like Google Analytics, Meta Ads Manager, Klaviyo for performance measurement and optimization. - Drive retention marketing through email flows, SMS campaigns, and loyalty initiatives. - Collaborate with creative, content, and product teams for developing high-converting ad creatives and customer journeys. - Analyze consumer behavior to provide actionable insights for continuous improvement. - Efficiently manage and allocate advertising budgets across platforms. - Stay updated with industry trends, algorithms, and platform changes to maintain a competitive advantage. Required Skills & Qualifications: - Bachelor's degree in Marketing, Business, or related field (MBA preferred). - 4-7 years of hands-on experience in performance marketing and ecommerce. - Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and Shopify. - Experience with retention marketing tools like Klaviyo, Mailchimp, or similar. - Strong analytical skills to translate data into strategic insights. - Excellent communication, coordination, and project management abilities. - Passion for health, wellness, and consumer well-being is a plus. In addition to the challenging role, Nutristar Health & Wellness Brand offers a collaborative team environment, competitive fixed salary of 40,000 - 45,000/month plus performance incentives, and growth opportunities in the full-funnel ecommerce strategy. Health insurance is provided as a benefit, and the work location is in person during day shifts. If you are passionate about making a difference in health and wellness through performance marketing, we encourage you to share your updated resu
