Digital Marketing Manager Sagacious Infosystems

3.0 - 7.0 years

0 Lacs

karnataka

On-site

As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Your expertise in Google Ads will be crucial as you manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). You will analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. It will be essential to stay updated on Google Ads features, updates, and best practices to ensure campaign success. Performance tracking and reporting will be a key aspect of your role, where you will monitor campaign performance using tools like Google Analytics. Generating detailed reports on campaign outcomes, identifying trends, and recommending optimization strategies will be vital to drive continuous improvement. Collaboration with content creators and designers is essential to develop compelling ad creatives. You will work closely to test and refine ad copy, visuals, and landing pages to enhance overall performance. Additionally, you will be involved in developing and executing comprehensive digital marketing strategies aligned with the business objectives, exploring new PPC opportunities, and staying abreast of emerging trends in digital advertising. Team collaboration is also a significant part of the role, where you will coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Furthermore, you will be responsible for training and guiding junior team members on PPC best practices to foster their growth and development. Sagacious Infosystems Private Limited, incorporated on 12 February 2010, is a company involved in software publishing, consultancy, and supply. The company specializes in providing software solutions tailored to meet the specific needs of users. This includes ready-made software, operating systems software, business applications software, computer games software, and web-page design services. As a part of the team, you will have the opportunity to contribute to the company's growth and success by leveraging your expertise in PPC campaign management and digital marketing strategies.,

Posted 1 day ago

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Performance Marketing - Google & Meta Ads Expert DGB Training & Consulting PVT LTD.

2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Google & Meta Advertising Expert, you will have the golden opportunity to work directly with Deepak Bajaj and his young and dynamic team in a fast-growing company based in Gurgaon. If you consider yourself an outstanding performance marketer who has mastered the art of utilizing Google & Meta advertisements to achieve business results, and aspire to work with a rapidly growing organization dedicated to inspiring and empowering people globally, then this role is perfect for you. In this role, you will be responsible for developing and implementing effective paid advertising strategies across Google Ads and Meta Ads platforms. Your duties will include creating, managing, and optimizing multiple ad campaigns, ad groups, and ad creatives to enhance brand awareness, lead generation, or sales based on campaign objectives. You will continuously monitor campaign performance metrics and make data-driven adjustments to optimize results. Additionally, you will leverage audience targeting tools and segmentation techniques to reach specific demographics, interests, and behaviors. Collaboration with the creative team will be essential as you work together to develop compelling ad copy, visuals, and video content that resonates with target audiences. Conducting A/B tests on different ad variations to determine the most effective messaging, calls to action, and creative formats will be part of your responsibilities. Furthermore, you will collaborate with the marketing team to ensure that landing pages effectively capture leads or sales at various stages of the sales funnel. Your role will also involve developing and implementing strategic re-marketing campaigns to re-engage website visitors who haven't converted at any point in the sales funnel. Generating regular reports to track campaign performance, identify areas for improvement, and demonstrate the return on investment (ROI) of paid advertising efforts will be crucial in this position. To qualify for this role, you should have a minimum of 2-3 years of experience managing paid advertising campaigns on Google Ads and Meta Ads platforms. A strong understanding of campaign optimization techniques, including keyword research, audience targeting, ad copywriting, landing page optimization, and bid strategies, is required. A proven track record of successfully driving measurable results through paid advertising campaigns, along with excellent analytical and problem-solving skills to translate data insights into actionable recommendations, is essential. Strong collaboration skills to effectively work with internal teams such as marketing, sales, and creative will also be beneficial. If you are ready to join a dynamic team, drive impactful results, and contribute to inspiring and empowering people globally through innovative advertising strategies, then this is the perfect opportunity for you.,

Posted 4 days ago

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