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Performance Marketing Manager

3 years

0 Lacs

Chandigarh India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

marketing cutting data analytics strategy retention testing analysis optimization segmentation design leadership tracking scaling communication ads power tableau portfolio

Work Mode

On-site

Job Type

Full Time

Job Description

🚀 We’re Hiring – Performance Marketer (Health & Wellness Domain | In-Office | Chandigarh)


About Meadbery:

Performance Marketing Expert

Key Responsibilities

end-to-end paid media strategy & execution

₹1Cr+ monthly ad spends

first-party data attribution, CAPI integrations, and advanced event tracking.

incrementality testing, marginal ROAS analysis, and cohort-based performance evaluation.

creative testing frameworks, funnel optimization, and audience segmentation strategies.

align campaigns with growth and profitability goals.

dashboards and actionable insights

Key KPIs to Own

ROAS ≥ 3.5x

CPA at or below ₹700 (Meta)

LTV:CAC ratio to 3:1+

CAC payback period

accurate event tracking & attribution (90%+ match rate) using CAPI/GA4

Requirements

3+ years of hands-on performance marketing experience

scaling brands with ₹1Cr+ monthly ad spends

CAPI, GA4, GTM, first-party data strategy, and UTM architecture.

data-driven decision-making – marginal ROAS, LTV:CAC, attribution modeling.

creative testing, CRO (Conversion Rate Optimization), and funnel building.

present case studies with proven business impact (Revenue, ROAS, CPA improvements).

🔹 Excellent communication, analytical, and leadership skills.

Preferred Tools & Platforms

Meta Ads Manager | Google Ads | GA4 | GTM | Hyros | Triple Whale | Northbeam | Mixpanel | Power BI/Tableau

Role Details

Location:

Compensation:

How to Apply?

CV + Portfolio + Case Studies

hr@meadbery.com

dhiraj@meadbery.com


Subject Line:

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