Performance Marketing Manager

Performance Marketing Manager (For Fovera)

Key Responsibilities:

• Develop and execute comprehensive digital advertising strategies to drive sales and brand awareness across various platforms including Google Ads, Facebook Ads Manager, Instagram, YouTube, and Meta.
• Monitor and analyze the performance of advertising campaigns, adjusting strategies as needed to maximize effectiveness and ROI.
• Collaborate with the content creation and marketing teams to ensure that ad creatives are compelling and aligned with brand messaging.
• Utilize A/B testing and other data analysis techniques to optimize ad campaigns for better performance.
• Manage advertising budget effectively, ensuring optimal allocation across platforms and campaigns.
• Stay updated with the latest trends and best practices in digital advertising and performance marketing.
• Generate regular reports on campaign performance, insights, and recommendations for future strategies.
• Work closely with the sales and web development teams to monitor sales performance on the website and identify opportunities for improvement.

Qualifications

• Expertise in Market Planning and Market Research
• Strong Communication skills
• 3+ years of experience in Digital Marketing
• Ability to work collaboratively in a team environment
• Proficiency in data analysis and using marketing tools
• Bachelor's degree in Marketing, Business, or related field