Performance Marketing Manager

As a Performance Marketing Manager at Raftaar.in, you will be responsible for planning, executing, and optimizing end-to-end performance marketing campaigns across all verticals of the platform. Your primary goal will be to acquire and retain users for the Raftaar Astro product in the online astrology market. You will work towards gaining new users and ensuring their long-term engagement with the platform. Your key responsibilities will include developing and implementing strategies for social media campaigns to drive user acquisition and retention. You will be required to plan budgets effectively, analyze data to optimize campaign performance, and provide regular performance reports. Collaboration with cross-functional teams to align campaigns with marketing goals and identify growth opportunities within existing campaigns will be essential. The ideal candidate for this role should have a minimum of 2 years of experience in a similar position, preferably within the same industry. Strong skills in budgeting, negotiation, and optimization of campaigns across various social media channels are crucial. Experience in team management or leadership, proficiency in data interpretation and reporting, excellent organizational and communication skills, as well as the ability to multitask effectively will be beneficial for success in this role. You should also be comfortable collaborating with different business units to achieve common goals.,