Performance Marketing Manager

1 - 2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Performance Marketing Manager


Key Responsibilities:

  • Own end-to-end performance marketing strategy across platforms (Meta Ads, Google Ads, YouTube, LinkedIn, etc.)
  • Plan, launch, monitor, and optimize paid ad campaigns focused on ROAS, CAC, and LTV
  • Conduct A/B testing of creatives, audiences, landing pages, and bidding strategies
  • Collaborate with design and content teams for creative development
  • Analyze campaign performance using tools like Google Analytics, GA4, Facebook Ads Manager, etc.
  • Create weekly/monthly reports with actionable insights for continuous improvement
  • Manage budgets efficiently to maximize ROI
  • Stay up-to-date with industry trends and emerging ad formats or platforms


Requirements:

  • 1-2 years of proven experience in managing large-scale paid campaigns
  • Proficiency in tools: Meta Ads Manager, Google Ads, GA4, Google Tag Manager, SEMrush, or similar
  • Strong analytical skills and comfort with data interpretation and performance metrics
  • Experience with funnel tracking, attribution, and conversion rate optimization
  • Ability to work in a fast-paced, growth-oriented environment
  • Bonus: Experience with performance creatives, email marketing funnels, or Shopify/landing page optimization


Nice to Have:

  • Certification in Google Ads / Meta Blueprint
  • Experience in a high-growth startup or digital-first brand
  • Understanding of CRM tools (HubSpot, Klaviyo, etc.)


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