Performance Marketing Manager

Performance Marketing Manager

This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams.

Key Responsibilities

1. Campaign Management

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels.
• Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals.
• Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets.
• Set up A/B tests for ad creatives, landing pages, and audience segments.

2. Data & Analytics

• Monitor daily campaign performance and generate actionable insights.
• Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency.
• Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews.
• Recommend optimization strategies based on data trends and market feedback.

3. Creative & Content Collaboration

• Work with the design and content teams to develop engaging ad creatives, videos, and landing pages.
• Ensure brand consistency and messaging alignment across all campaigns.

4. Cross-Functional Coordination

• Collaborate with sales, operations, and product teams to align marketing efforts with business goals.
• Share market and customer insights to shape future campaigns and promotions.

5. Channel & Technology Exploration

• Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.).
• Stay updated with digital marketing trends, tools, and best practices.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 4–8 years of proven experience in

  Performance Marketing

  , preferably in

  hospitality, FMCG, or e-commerce sectors

  .
• Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms.
• Strong understanding of web analytics, conversion tracking, and attribution models.
• Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations.
• Excellent analytical skills, creative problem-solving, and data interpretation ability.
• Strong communication and presentation skills.